IN THE NEWS
More US artists forced to pay for their own shows as museum and culture budgets shrink
Alexandra Martinez, The Art Newspaper, January 7, 2026
When the Dominican American artist Lucia Hierro began developing a new commission centred on a 7.5ft-tall monobloc chair—an homage to a ubiquitous object in Latin American and Caribbean diasporic life—she envisioned an ambitious installation that would be both playful and politically incisive. What she did not anticipate was the financial precarity that would follow. Fabrication alone would cost between $35,000 and $40,000, far beyond what the commissioning institution was able to support.
“I would never profit from this work—that’s not the point,” Hierro says. “But it shocked me that even with a confirmed institutional commitment, there was simply no path for the project to happen unless …read more.
MUSEUMS AND MARKETING: IT’S COMPLICATED
Museum Confidential December 7, 2025
Our friend Stephen Reily of Remuseum returns to the MC podcast to discuss his think-tank’s report on marketing in the museum sector. According to this newly-issued Remuseum case study: “Museums invest, on average, less than 3% of their operating budgets on marketing, which is a level consistent with the American mining and construction industries.”
MUSEUMS ARE NO LONGER AFRAID OF ‘SELLING OUT’. BUT HAVE THEY FORGOTTEN ABOUT THE ART?
Financial Times, Julia Halperin, November 28, 2025
It’s impossible to miss. Overlooking a highway that connects Miami Beach to downtown Miami is a 1,800-square-foot digital billboard. With a larger footprint than a typical two-bedroom apartment, the screen advertises brands like Yves Saint Laurent and Tiffany & Co. Some passers-by might be surprised to learn the identity of its owner: the neighbouring modern and contemporary art museum, the Pérez Art Museum Miami.
The billboard, which is estimated to generate at least $1.2mn each year for PAMM’s operations, is indicative of a broader change under way at American museums. Read more.
NEW REPORT FINDS THAT MUSEUMS ARE SPENDING FRACTION OF WHAT THEY SHOULD ON MARKETING
ARTnews, Brian Boucher, November 21, 2025
American museums, according to a new study, are in a bind. Visitation hasn’t gotten back to where it was before the Covid-19 pandemic, and expenses have risen dramatically, but institutions don’t think they can afford to invest in marketing robustly enough to increase attendance and thus box office. Museums’ traditional “build it and they will come” approach doesn’t always work, says the report, the latest from Remuseum. Read more.
NEW REPORT REVEALS UNDERINVESTMENT IN MARKETING BY ART MUSEUMS, WHICH SPEND 3% OR LESS OF THEIR BUDGETS TO ATTRACT VISITORS
Remuseum, November 19, 2025
Today, museum think tank Remuseum releases the third installment in its Case Studies in Innovation analysis, a series of reports designed to highlight research and successful examples of American art museums expanding access, relevance, and sustainability across the field. The new report offers insights into audience engagement and institutional norms, together with examples of institutions that are attracting new types of public engagement and visibility through direct marketing efforts and targeted audience analysis. Read more.
IS “RELEVANCE” A DIRTY WORD? PLUS, HOW NEW YORK MUSEUMS HAVE CHANGED THEIR AUDIENCES
Remuseum Newsletter, October 8, 2025
Museums and museum workers (like most people) often prefer certainty over uncertainty, and prefer answers over questions, but Remuseum – and this newsletter – is organized around the topics that generate the most interesting questions (and uncertainty) about the future of museums.
Many museums are shifting a previous focus on national and international reputation to a greater focus on the local: local topics, themes and people. That feels both right for their missions (which are generally focused on serving a particular city and region) and right for…read more.
IS THIS THE BREAKING POINT FOR MUSEUMS?
Artnet, Brian Boucher, September 22, 2025
As governments slash funding and threaten further cutbacks in public support, American museums, long facing dwindling backing from central bodies like the National Endowment for the Arts (NEA) and the National Endowment for the Humanities (NEH), have typically looked to corporations, individual donors, private foundations, and earned income to prop up their budgets. British and especially German museums have long been able to rely on public largesse to a greater degree, but now even they… read more.
ANNOUNCING REMUSEUM’S “MORE ART FOR MORE PEOPLE IN MORE PLACES”
Remuseum, September 10, 2025
Today, museum think tank Remuseum releases its latest report, “More Art for More People in More Places”— presenting new data on the scale of American art museums’ collections, the rising costs of maintaining them, and case studies that explore innovative models for acquiring, sharing, caring for, and valuing collections in ways that better serve museum missions and the public.
The report builds on a convening hosted by Remuseum in Austin, TX, in January 2025, which brought together museum leaders, directors, board members, and other stakeholders to discuss forward-looking approaches to collections stewardship. The gathering generated new and innovative new insights on …. read more.
AS TRUMP TARGETS THE SMITHSONIAN, MUSEUMS ACROSS THE U.S. FEEL A CHILL
The New York Times, Zachary Small, August 23, 2025
The artist Amy Sherald canceled her fall blockbuster show at the Smithsonian’s National Portrait Gallery over concerns about whether or how the museum would display her painting of a transgender Statue of Liberty.
The Smithsonian’s National Museum of African Art abruptly postponed an exhibition of L.G.B.T.Q. artists this spring that was already partly installed, citing fund-raising issues.
And the Trump White House called this month for a review…read more.
NEW REPORT SHARES MUSEUM INSIGHTS FOR MODERNIZING PUBLIC ENGAGEMENT
Remuseum, July 9, 2025
Today, museum think tank Remuseum releases the second installment in its Case Studies in Innovation analysis, a series of reports designed to highlight research and successful examples of American art museums expanding access, relevance, and sustainability across the field.
Remuseum partnered with Art Bridges Foundation to convene a national gathering of museum leaders in late 2024 to discuss access, audience development, and marketing. Following the release of its first …. read more.
NEW FUNDING SOURCES FOR MUSEUMS – AND NEW METRICS OF SUCCESS
Remuseum Newsletter, April 22, 2025
If you weren’t one of the 65 museums that joined Remuseum’s March 19 webinar, here are some highlights:
Stephanie Shapiro of Environment and Culture Partners described her work advising the Frankenthaler Climate Initiative and its $15M fund for climate-smart infrastructure investments. She also described a range of energy tax credits for similar improvements and pointed to the Clean Energy Tax Navigator as a resource to determine eligibility.
Anna Raginskaya of Morgan Stanley’s Blue Rider Group pointed to ways that Donor Advised Funds (DAFs) can support museums and collectors who want to use appreciated assets (like art) to generate …read more.
NEW REPORT HIGHLIGHTS CASE STUDIES OF MUSEUM ACCESS & FINANCIAL INNOVATION
Remuseum, June 3, 2025
Today, museum think tank Remuseum releases a new analysis of case studies building on its research and gatherings among the field, which spotlights how museums are rethinking financial models to expand access and public engagement. This report is the first of three detailed case study analyses Remuseum is developing.
Comprising a series of institutional examples, this new, focused report, titled Case Studies in Innovation: Access, analyzes several successful attempts to transform museum visitor engagement by adopting free-access models. These case studies …. read more.
L.A. MUSEUMS ARE RETHINKING THE RULES OF ART OWNERSHIP. WILL OTHERS FOLLOW?
Observer, Stephen Reily, April 2, 2025
While many things about museums have changed over the years, and many more are changing now, the growth of their permanent collections has remained a constant. The average museum collection expands by as much as 2 percent per year. That may not sound like a lot, but it means they double every 36 years. The result is that the collections museums celebrate are increasingly not seen by the public, relegated to storage while imposing untold financial costs on museums—and untold environmental costs on the public—forever.
Steady growth of collections means that as little as 4 percent of a museum’s art is on exhibit at any one time—a percentage that will inevitably decline as collections grow. As early as 1988, art storage costs for the largest American museums were estimated at $300 million; with inflation and a doubling of collections since then, the current cost might well exceed 50 percent of museum operating budgets. As much as 60 to 70 percent of museum….read more.
Under-threat museums need to act before
they become relics of the past
Monocle, Sophie Monaghan-Coombs, March 24, 2025
This week I donned a high-vis jacket and hard hat for a sneak peek of the new V&A East Storehouse in London. Opening in May, it offers the chance for visitors to roam through a giant warehouse of priceless artefacts from the V&A’s collection or to call them up for a closer inspection as part of its “Order an Object” service. The new venture is a smart way to create a new experience for museum-goers and to share the many thousands of objects and books in the care of the V&A, many of which rarely see the light of day.
It was an inspiring visit to an innovative institution and one that you will hear more about in an upcoming issue of Monocle magazine. But around the world, fellow museums are reporting sobering news. Tate, the UK’s leading contemporary art institution, has just announced a 7 per cent reduction of its workforce; the result of government budget cuts and the post-pandemic hangover that continues to plague public institutions. On the other side of the Atlantic, New York’s Solomon R Guggenheim Museum has just reduced its staff by roughly the same amount – its third round of job cuts in five years. Museums need to find new ways to survive….read more.
Art Museums Spend A Median of $82 Per Visitor, But Bigger Isn’t Always Better: Report
ARTnews, Karen Ho, March 21, 2025
A new report on spending at art museums says most such institutions spend a median of $82 per visitor, expansions don’t always lead to deeper public engagement, and free admission can lower costs per visitor due to greater attendance.
Those insights come from the latest report recently published by Remuseum, an organization and initiative from the Crystal Bridges Museum of American Art in Bentonville, Arkansas. Remuseum was established and funded by entrepreneur and Top 200 collector David Booth in 2023, with additional support from the Ford Foundation.
Stephen Reily, Remuseum’s founding director and former director of the Speed Art Museum in Louisville, Kentucky, told ARTnews that one of the biggest challenges…read more.
REPORT: (SMALLER) MUSEUMS SHOULD MAKE ADMISSION FREE
NPR, Chloe Veltman, March 20, 2025
Museums in the United States are expensive; the Metropolitan Museum of Art, the Philadelphia Museum of Art and the San Francisco Museum of Art, among others, are now charging a $30 entry fee for adults.
Of course, there are deals to be swung: many institutions offer free entry or discounts on specific days or for particular groups, such as children, students and members of the military. Even so, the cost of entry is a significant barrier to would-be museum-goers.
A new study out Thursday makes the case for scrapping museum admission fees entirely….read more.
Bigger is not better and free admission costs institutions less, museum report finds
The Art Newspaper , Helen Stoilas, March 20, 2025
For art museums, building bigger is not necessarily better, and offering free admission may actually make the most financial sense. This is according to a new report by Remuseum, an independent research project organised by the Crystal Bridges Museum of American Art in Bentonville, Arkansas. The project aims to help museums think outside the institutional box.
The findings are based on publicly available and extrapolated data collected from 153 US art museums—a tiny sample size considering estimates that there are more than 35,000 museums of all kinds across the country—analysing their mission statements, operational funding and visitor figures….read more.
U.S. Museums Could Financially Benefit From Offering Free Admission: Report
Artnet news, Eileen Kinsella, March 20, 2025
U.S. museums could potentially operate more efficiently if they offered free general admission. That is one of the main findings of a new report from Bentonville, Arkansas-based museum think tank Remuseum, which published its second report today.
The study, titled “Access, Scale, and Market Share,” presented new findings in its analysis of American art museums and proposals about how they can maximize resources and practices to widen their reach to the public.
Despite the fact that nearly all U.S. museums center the public in their mission statements…read more.
NEW RESEARCH EXAMINES MUSEUM GROWTH, SPENDING, & EFFICIENCY
Remuseum, March 20, 2025
Today, museum think tank Remuseum releases its second research report, “Access, Scale and Market Share,” presenting both new findings from an ongoing analysis of American art museums and insights into how museums can optimize their resources and practices to serve an even broader public. The report is now publicly available.
As cultural institutions face increasing financial pressure and political uncertainty, the importance of informed decision-making is greater than ever. This public report aims to provide museums and the public with a better understanding of two key metrics: how effectively museums…. read more.
Innovations in Relevance: A Q&A with Stephen Reily of Remuseum
American Alliance of Museums, Adam Rozan, February 7, 2025
I first learned about Stephen Reily when he was the director of Speed Art Museum in Louisville, Kentucky, which at the time was making headlines for its Breonna Taylor-themed exhibition Promise, Witness, Remembrance. His name popped up again for me when I read he had taken the reins of Remuseum, Crystal Bridges’ think tank dedicated to promoting innovation among US art museums in relevance, governance, and financial sustainability. Curiosity piqued, I decided to reach out to learn more about his journey from board member to director, his time at the Speed, and his new work as a museum champion and researcher. In the spirit of innovation and disruption, our conversation touched on everything from good succession planning, to the actual costs per visitor, to balancing revenue and mission, and much more.
Lease vs. Own: Could museums be more sustainable if their buildings weren’t so permanent?
Remuseum Newsletter, November 12, 2024
Museums spend an enormous amount of energy and money to create permanent buildings – and there is a long list of good reasons why. But along with their many benefits, those beautiful facilities also present burdens, including depreciation and obsolescence that results from technological advances; sometimes the changing nature of art itself requires new kinds of spaces to present it. It’s not a surprise that many organizations need to restore, replace and/or expand these “permanent” buildings every 20-30 years.
In 2024, those costly realities meet a struggling commercial real estate sector, and three recent stories offer examples of institutions exploring more temporary solutions to every art organization’s biggest single capital expense, its building. Read more.
Politicians have put arts funding on its heels. Museums must explain their public impact
Chicago Tribune, Stephen Reily, November 6, 2024
When Florida Gov. Ron DeSantis terminated $32 million in state funding for more than 600 cultural organizations, including museums, the art world reacted in shock. What surprised me wasn’t that it happened, but that something like this hadn’t happened sooner.
The public funding museums receive is always under threat. DeSantis simply enacted what many politicians have been trying to do for as long as the government has funded the arts. While Congress approved refunding the National Endowment for the Arts and National Endowment for the Humanities this year, lawmakers did it despite a vocal minority that regularly opposes all government funding for the arts. Even liberal cities are no refuge… read more.

National Endowment for the Humanities Chair Shelly Lowe, from left, National Endowment for the Arts Chair Maria Rosario Jackson and President Joe Biden applaud during a National Arts and Humanities Reception at the White House in Washington, D.C., on Oct. 21, 2024. Congress approved refunding the NEA and NEH this year. (Mark Schiefelbein/AP)
Buy? Share? Borrow? Art Institutions Rethink Their Acquisition Strategies
The New York Times, Ted Loos, October 24, 2024
Museums are always looking to acquire new works of art. A larger collection helps an institution draw audiences and build prestige and offers an opportunity to exchange art with other museums to keep variety in its galleries.
But the budgets to realize this ambition are tight, given how expensive it is to construct and maintain buildings, pay salaries and even store all the art that museums have previously taken in — costs that are all going up.
So at a time when every dollar counts, museums are thinking creatively about how to bring in new acquisitions… read more.
Why it’s time for museums to take risks—or risk obsolescence
The Art Newspaper, Jorrit Britschgi, September 19, 2024
One of the central challenges facing the museum field is the question of how to best share collections, especially historical ones, in ways that are inspiring, relevant and reflective of changing audiences’ wants and needs. While museums have been around for centuries, the fact that most still operate like their precursors is surprising in today’s shifting landscape. We need disruptive takes on the museum model in order to have the greatest impact well into the future.
The physical encounter with an object is, without doubt, a time-honoured and powerful way for museum visitors to engage with artistic ideas, and social and historical contexts. No digital experience can ever fully replace that. But we must acknowledge …. read more.
Reimagining Museums: Stephen Reily appears on “Museum Confidential” Podcast
September 13, 2024
On the Season 9 debut of “Museum Confidential”, Jeff Martin talks with Stephen Reily about Remuseum, his time at the Speed Art Museum, and how to reimagine art museums to meet the many challenges they face.
The Future of Museums: Stephen Reily appears on “Creative Process” podcast
September 11, 2024
How can museums remain relevant in the digital age, where visual imagery is more accessible than ever? What role do museums play in fostering creativity and innovation in their communities?
How the high museum of art transformed to reflect its atlanta home
Barron’s, Abby Schultz, August 7, 2024
As museum leaders seek to have their institutions become more relevant to their communities, they could take a look at the High Museum of Art in Atlanta, which has demonstrably fulfilled that goal.
Before pandemic closures rocked the finances of many arts institutions, and racial justice protests raised questions about the makeup of museum boards, staff, and their collections, the High had already transformed…. read more.
American Museums Have New Missions. Have Their Operations Caught Up?
Observer, Stephen Reily, July 24, 2024
While more American museums center the public in their mission statements than ever, there exists significant gaps between trust and transparency aspirations and reality.
Art is as old as human history, but art museums as we know them are relatively modern institutions that have always adapted to reflect their times. From the founding of the Louvre after the French Revolution (turning royal collections into public goods) to the American museums founded by plutocrats with missions to educate the public to the “Bilbao effect” that invested in museums as tools for urban revival …. read more.
Museums are Changing – so is the Museum Press.
Remuseum Newsletter, June 26, 2024
A round of recent stories in the art press suggests an important shift in media coverage of American museums. Rather than criticizing museums for endangering the sacred norms that defined their past, reporters are recognizing that financial (and environmental) sustainability and public relevance require both innovation and some freedom in rethinking legacy systems that have been often imposed by the field on itself, and sometimes by the art press as well.
While occasionally marred by hyperbolic titles and a slightly censorious tone, these stories are beginning to offer more space for the innovation that is badly needed if American museums are going to find financial sustainability, matter to more people, and thrive. Read more.
Stephen Reily appears on Heidi Zuckerman’s “About Art” podcast
June 25, 2024
Stephen Reily, Founding Director of Remuseum, and Heidi Zuckerman discuss museums as legacy businesses, the unsustainable nature of the current economic model of museums, innovation, the Director’s role, artists and what we can learn from them, new ideas and initiatives, what’s working, and of course why art matters!
Few U.S. Art Museums Are Upfront With Data That Could Help Them Achieve Their Public Service Missions, Research Reveals
Barron’s, Abby Schultz, May 14, 2024
Most U.S. art museums have shifted their stated missions to emphasize public service and engagement over preserving objects, yet few institutions openly offer basic information on how they are run, according to a study published on Tuesday.
Remuseum, an independent research project based in Bentonville, Ark.—supported by entrepreneur David Booth and the Crystal Bridges Museum of American Art—and I/O Research, a nonprofit affiliated with Indiana University and its Center for Cultural Affairs, conducted the study as part of an initial wave of research aimed at helping museums innovate and meet the considerable challenges they face today, says Stephen Reily, Remuseum’s founding director. ….. read more.
NEW STUDY PUSHES FOR ACCOUNTABILITY, TRANSPARENCY IN MUSEUMS
Remuseum Newsletter, May 14, 2024
Today, independent research project Remuseum releases its inaugural report, “Museum Missions & Transparency,” detailing findings from its data-collection and analysis of American art museums. Representing the first phase of an ongoing research project that launched in 2023, this report highlights the role of transparency and innovation among a field that in recent decades transitioned its mission from object preservation and collection to public service and engagement. The report is being made available to the public in full.
In partnership with Remuseum, Joanna Woronkowicz and Doug Noonan, co-founders of I/O, a firm affiliated with Indiana University and its Center for Cultural Affairs, initiated this first wave of research by selecting as a sample group the nearly 200 institutions whose leaders … read more.
The dawn of the entrepreneurial museum
The Art Newspaper, Julia Halperin , 20 February 2024
With traditional philanthropic models on the wane, US institutions like the Contemporary Arts Museum Houston and the Andy Warhol Museum are engaging in unconventional partnerships and launching spin-off businesses
Picture this. You are walking around a water-recycling facility in Ventura, California, admiring its surprisingly forward-thinking public art. On the drive home, you spot an ad for the local symphony on a passing billboard. ….. read more.

Commercial partnerships: Idea House 3 at the Walker Art Center in Minneapolis is a store for high-end design, Photo: Rosie Kelly
A new organisation wants to empower US museums to reallocate resources from objects to people
The Art Newspaper , Claire Voon, 30 June 2023
Remuseum, launched by the Crystal Bridges Museum with support from the Ford Foundation, has appointed Stephen Reily as its founding director
Three years on from the height of the Covid-19 pandemic, which brought systemic issues in US museums into sharp relief, how much has really changed in the museum field is up for debate … read more

Early American art galleries at Crystal Bridges Museum of American Art, Bentonville, Arkansas. Courtesy Crystal Bridges Museum of American Art






























































