And how do they compare to the general population?

Museum visitor data from Collaboration for Ongoing Visitor Experience Studies (COVES Art Museums). Data on the U.S. population comes from 2020-2023 census data.

White visitation is over-represented vs the U.S. population, and non-white visitation is under-represented (except among Asian/Asian Americans).

Contrary to popular belief, art museums attract a higher percentage of young adults compared to their role in the population. Visitors over 45 are under-represented in museum audiences.

Education levels represent the biggest gap between museum visitors and the general population. Those without college degrees makeup 39% of the population, but only 7% of museum visitors.

Read Remuseum’s Case Studies in Innovation: Audience Development for more data insights and find out how real museums are building broader audiences.

We’ve analyzed art museum mission statements.
Almost all American art museums now center the public in their missions.

Three or four decades ago, most American art museums defined their purpose around the idea of collecting and preserving objects for the benefit of the public.

Today, most museums define their purpose in terms of engaging and connecting the public through art. Nearly 60% of American art museums now define their mission in terms of serving the public without even mentioning their collections; another 30% define their missions as a balance between the public and their collection. Only 11% still center objects at the heart of their mission.

Despite this shift, it is not always easy for the public to access museum data. We asked art museums if they share number of visitors and financial statements:

  • 43% share neither
  • 40% share one or the other
  • 17% share both

Read Museum Missions & Transparency for more about museums and their evolving missions.

With some interesting differences based on size, local MSA, and whether or not they charge for general admission:

Read Remuseum’s Access, Scale & Market Share for more data insights and find out how real museums are building broader audiences.

  • More directors with backgrounds in education/ community engagement
  • More internal hires for continuity
  • Hiring for local engagement
Sources

[1] American Alliance of Museums. 2024. "Museum Board Leadership: a National Report, 2024." April 23, 2024. https://www.aam-us.org/2024/04/23/2024-museum-board-leadership-a-national-report/
[
2] American Alliance of Museums. 2018. "Museum Board Leadership: a National Report, 2017." January 19, 2018. https://www.aam-us.org/2018/01/19/museum-board-leadership-2017-a-national-report/
[3] Halperin, Julia. 2023. "Does the search for US museum leaders lack transparency?" The Art Newspaper. https://www.theartnewspaper.com/2023/09/01/does-the-search-for-us-museum-leaders-lack-transparency

Arts and culture don’t appear on the top three list of giving priorities for younger generations.[2]

Young people are interested in non-traditional models beyond fundraising[3], like:

Sources

[1] World Economic Forum. 2024. "The 'Great Wealth Transfer': What is it and how can women make the most of it?" https://www.weforum.org/stories/2024/07/women-inheritance-great-wealth-transfer/
[2] Giving USA. 2025. "Giving USA Special Report: Giving By Generation." https://store.givingusa.org/products/giving-usa-special-report-giving-by-generations-2025
[3] MCW Projects. 2022. "Understanding Next-Gen Funders | How can museums thrive in the next era of private cultural philanthropy?" https://www.mcw-projects.com/insights2020/2022/7/21/point-of-viewm-museum-magazine-understanding-next-gen-funders-how-can-museums-thrive-in-the-next-era-of-private-cultural-philanthropy

And how do they compare to the general population?

Visitors over age 45 are under-represented in museum audiences?
Contrary to popular belief, young adults make up a higher percentage of museum visitors than their proportion of the population.

Data from the Collaboration for Ongoing Visitor Experience Studies (COVES), compared to the 2020-2023 Census.

Read Remuseum’s Case Studies in Innovation: Audience Development for more data insights and find out how real museums are building broader audiences.

  • The average art museum trustee is 68 years old.
  • In contrast, 74% of the U.S. population is under 60.
  • Museum trustees are older than average nonprofit trustees (only 43% of whom are over the age of 55).[3]

of museum trustees are over age 50[1], up 8% since 2017[2]

  • Boards with higher percentages of members aged 39 and younger are more involved.
  • They are more likely to ask others for donations, have concrete fundraising expectations and provide more fundraising contacts[4].
  • Nearing U.S. population, 52% female

of Museum trustees are female, up 4% vs. 2017

  • 23% of boards report having only white members, down 50% compared to 2017
  • Museum boards remain less diverse than the U.S. population, which is 67% non-Hispanic white
  • Non-White museum trustees are younger, with an average age of 58[5].

of Museum board members are white, down 7.9% vs. 2017

Sources

[1] American Alliance of Museums. 2024. "Museum Board Leadership: a National Report, 2024." April 23, 2024. https://www.aam-us.org/2024/04/23/2024-museum-board-leadership-a-national-report/
[2] American Alliance of Museums. 2018. "Museum Board Leadership: a National Report, 2017." January 19, 2018. https://www.aam-us.org/2018/01/19/museum-board-leadership-2017-a-national-report/
[3] BoardSource. 2021. "Leading with Intent: BoardSource Index of Nonprofit Board Practices." https://leadingwithintent.org/wp-content/uploads/2021/06/2021-Leading-with-Intent-Report.pdf
[4] Lilly Family School of Philanthropy with Johnson Grossnickle + Associates and BoardSource. 2018. "The Impact of Diversity: Understanding How Nonprofit Board Diversity Affects Philanthropy, Leadership, and Board Engagement." https://scholarworks.indianapolis.iu.edu/server/api/core/bitstreams/fa039f5c-a986-4ee4-8a60-186078d1fafe/content
[5] Black Trustee Alliance and Ithaka S+R. "2022 Art Museum Trustee Survey: The Characteristics, Roles and Experience of Black Trustees." 2022. https://sr.ithaka.org/publications/the-bta-2022-art-museum-trustee-survey/

A 2018 survey by the Association of Art Museum Directors reported that their roughly 200 member museums (representing most of the country’s largest art museums) held over 16 million objects [1] at that time. Applying an annual growth rate of 2% (which may be low[2]), we estimate they hold around 18 million objects today.

A 2002 study estimated the cost of storing those 9 million objects in 1988 (square footage and capital costs) to be just over $200 million[3]. Adjusted for inflation and collection growth, the equivalent cost in 2025 would be $1.1 billion. Applying a formula by museum architect GeorgeHartman in the same period (1988)[4], the cost of storing/maintaining the 18 million objects today might be $2.8 billion or more.

One museum conducted thorough internal research into the total costs of its own collection (including indirect/staffing costs). Using their 2017 estimate of $106 per object, and adjusting for inflation, we can estimate 18 million objects would cost at least $2.4billion.

These costs represent between 28-70% of overall museum budgets?

Sources:

[1] “Art Museums By the Numbers 2018.” Association of Art Museum Directors.
[2] Robin Pogrebin. “Clean House to Survive? Museums Confront Their Crowded Basements.” The New York Times, March 12, 2019.
[3] Ann Stone. “Treasures in the Basement An Analysis of Collection Utilization in Art Museums” Rand Corporation. 2002.
[4] Gretchen G. Bank, “Determining the Cost: Architect George Hartman’s Formula,” Museum News, Vol. 66(5), 1988, p. 74.

Read More Art for More People in More Places for more data on the growth of collections, and case studies for how museums are using collections differently to better serve the public.

Kimerly Rorschach

Kimerly Rorschach was the Interim Director and CEO of the Seattle Art Museum in 2023-2024, having previously served as the Illsley Ball Nordstrom Director and CEO for seven years, until her retirement in 2019. Prior to that, she was director of the Nasher Museum of Art at Duke University (2004-2012) and the David and Alfred Smart Museum of Art at the University of Chicago (1994-2004).
 
At the Seattle Art Museum, Rorschach built and diversified the collection and exhibition program, presenting groundbreaking exhibitions including Disguise: Masks and Global African Art (2015), Chiho Aoshima: Rebirth of the World (2015), and Figuring History: Robert Colescott, Kerry James Marshall, and Mickalene Thomas (2018), among many others. She also established an increased focus on local and regional artists within the context of global collections and programs, and built wide-ranging partnerships in Seattle’s fast-growing and increasingly diverse communities. Under her leadership, the museum also centered and elevated its work around equity and inclusion, a top priority in the museum’s strategic planning and board and staff recruitment. She led a $150M campaign to strengthen the museum’s endowment, and to fund a major renovation and expansion of the historic Seattle Asian Art Museum, one of SAM’s three sites.
 
At Duke and the University of Chicago, Rorschach provided transformational leadership, raising the profile of these university museums and advocating for the unique value of the arts in higher education. She was the founding director of the Nasher Museum at Duke, quickly establishing it as a top university art museum with a distinctive program and supporting the creation of a groundbreaking contemporary collection focusing on artists of color. Throughout her career, she has made it a priority to mentor students and first-time museum directors.
 
Rorschach holds a bachelor’s degree from Brandeis University and a PhD in art history from Yale. She is a past president of the Association of Art Museum Directors. Rorschach also serves on the advisory board of the Rose Art Museum at Brandeis University, and she is the current Board President of the American Federation of Arts in New York.

Juli Goss

As the Chief Strategy Officer at Crystal Bridges Museum of American Art, Juli Goss builds a culture of data-driven decision making. She founded the team conducting research and evaluation internally and has since launched the museum’s Center for Audience Research & Evaluation, a group who contracts with arts and cultural organizations across the nation to help them learn, grow, and create better audience experiences through data. Goss leads the organization’s internal and external research, strategic planning and measurement, and database analytics and has served as expert advisor on numerous nationwide research and evaluation studies across art and science museums. She holds an M.A. in Educational Studies from Tufts University and a B.A in History from Hendrix College.

Martha Winans Slaughter

After training at the Museum Studies Program of the Whitney Museum of American Art, Martha served as a curator at The Museum of Contemporary Art San Diego and then moved into leadership positions as Director and Curator of the Herron Art Gallery at the Indiana University Herron School of Art & Design; Executive Director of the Evanston Art Center; and then Executive Director of the Northern Clay Center in Minneapolis. Martha later translated these experiences into board service, first at KMAC (founded as the Kentucky Museum of Art & Craft) where she served as both Board Chair and Interim Director, and later at the Speed Art Museum (where she also served as Board Chair) and Bernheim Arboretum and Research Forest, where she serves As Vice President of the Board of Trustees following service as Visual Arts Coordinator and director of Bernheim’s artist’s residency program. She brings a rare combination of expertise as a curator, institutional leader, and expert in board governance.

Vivian Zavataro

Vivian Zavataro is the Executive and Creative Director of the Ulrich Museum of Art. She is a museologist who specializes in contemporary art, community engagement, and audience-centric curatorial practices. Zavataro successfully led museums through fundraising campaigns, strategic planning, accreditation processes, exhibition and program development, and financial evaluations. 
Before accepting her appointment at the Ulrich Museum of Art, Zavataro was the Director and Chief Curator of the John and Geraldine Lilley Museum of Art at the University of Nevada, Reno. During her tenure, she established an operational endowment, grew the museum annual budget and staff, created a robust internship program, expanded and diversified the museum’s audience, led the strategic planning and accreditation processes, brought the museum’s storage up to standards, mentored staff in museum practices and policies, drafted and adopted all core documents, and initiated important partnerships with local institutions and other colleges on campus. 
Prior to her leadership roles, Zavataro worked at different capacities at renowned arts organizations, such as documenta in Kassel, Germany, the Nevada Museum of Art in Reno, NV, SFMOMA in San Francisco, CA, and the J. Paul Getty Foundation in Los Angeles, CA. Her exhibitions have been funded by major national entities, such as the National Endowment for the Arts and the Terra Foundation for American Art. She holds a Masters in Heritage and Museum Studies from the University of Amsterdam, The Netherlands and is currently pursuing her PhD in Curatorial Studies at the Zurich University of the Arts, Switzerland. 

Scott Stulen

Scott Stulen is the CEO and President of Philbrook Museum of Art in Tulsa, Oklahoma. Stulen is the former Curator of Audience Experiences and Performance at the Indianapolis Museum of Art, now Newfields, Project Director of mnartists.org at the Walker Art Center and Associate Curator at the Rochester Art Center. He is also a practicing visual artist, curator, writer, and DJ. Stulen has an MFA in Painting and Drawing from the University of Minnesota and a BFA in Sculpture from the University of Wisconsin-Eau Claire. At the Walker, Stulen co-curated and developed the Open Field project, reframing the museum as public park, town square and platform for experimentation, including the first Internet Cat Video Festival. At the IMA he created the first Audience Experience and Performance curatorial department in the country, launched the ARTx program, commissioned new performances and site-specific installations, and launching new earned-income initiatives to welcome diverse audiences. 
Now at Philbrook, Stulen is guiding the museum to become a recognized national model of sustainability, relevance, and community impact. Through his leadership Philbrook has diversified the collection, added dozens of new programs and revenue platforms, and established the museum as inclusive, welcoming, and accessible the community. He is currently leading the first major building addition to the campus in nearly 30 years, a programming pavilion nestled in Philbrook’s gardens slated to open in 2025.

Stacey Shelnut-Hendrick

Stacey Shelnut-Hendrick has over 30 years of museum experience focused on museum-community integration, object-based learning and engagement, and audience development.  Holding key positions at the Baltimore Museum of Art, The Brooklyn Children’s Museum, the Studio Museum in Harlem, the Crocker Art Museum, and as Executive Director of the Star-Spangled Banner Museum, Stacey is known for creating innovative programming that redefines how museums serve, support, and work in concert with their communities.  A provocateur within her profession, Stacey has received numerous awards and honors, including being named a 2022 Exceptional Women of Color (EWOC) Honoree and the 2017 Museum Educator of the Year by the National Association of Art Education.  Stacey is one of the founders of the Forum for Leadership in Art Museum Education (FLAME) and continues to serve on FLAME’s national leadership team.  
Currently, Stacey Shelnut-Hendrick is the Deputy Director of Public Engagement and Learning at the Chrysler Museum of Art in Norfolk, Virginia, where she hopes to be part of a broad museum movement, that leaves no doubt that museums can be relevant, just, and essential to all.

Adam Levine


Adam M. Levine, the Edward Drummond and Florence Scott Libbey director of the Toledo Museum of Art and a scholar of ancient art, is a transformative leader with a deep conviction that art inspires and museums are change agents. Levine is the 11th director of TMA since its distinguished founding in 1901.
Prior to embarking on his directorship at TMA in 2020, Levine was the George W. and Kathleen I. Gibbs director and chief executive officer of the Cummer Museum of Art & Gardens in Jacksonville, Florida. Under his leadership at the Cummer Museum, Levine oversaw numerous strategic initiatives, including the reconstruction of its historic gardens, expansion of its educational offerings and the implementation of innovative membership and audience development programs with dramatic gains in visitorship.
Levine originally joined TMA in 2012 as an Andrew W. Mellon Fellow, a two-year post-doctoral program designed to prepare the next generation of museum leaders, and went on to increasingly senior management roles at the museum, ultimately serving as deputy director and curator of ancient art. During his six-year tenure at TMA, Levine curated a diverse range of exhibitions, advanced the Museum’s first campus master plan, and shared oversight of TMA’s $16 million budget and 250 employees.
Levine graduated summa cum laude and Phi Beta Kappa from Dartmouth College, where he majored in anthropology, art history, and mathematics & social science. He continued his studies as a Rhodes Scholar at the University of Oxford, where he earned his master’s degree with distinction and D.Phil. in the history of art. He has published widely and is a frequent presenter on topics ranging from ancient art and interpretive strategies, to museum and management practices.
Combining his interests in mathematics and art, in 2009 he co-founded Art Research Technologies, a data and research company that has since gained a following in the commercial art world. He founded the Global Database of Antiquities the same year and has previously consulted for several departments at Sotheby’s and for Art & Auction Magazine, for which he provided quantitative analysis of the art market.

Colleen Jennings-Roggensack

Colleen Jennings-Roggensack, arts leader and visionary is Vice President for Cultural Affairs for Arizona State University and Executive Director of ASU Gammage. Jennings- Roggensack established the ASU Gammage organizational mission of Connecting Communities™ which allows ASU Gammage to go beyond its doors to make a difference in the community through the shared experience of the arts.
As Arizona’s only Tony Awards® voter and Vice Chair of the Road for The Broadway League Board of Governors, Jennings-Roggensack has made a lasting impact on the Valley and nationally through arts advocacy. She also serves on the Black Theatre United Summit and the 7G Committee. Jennings-Roggensack is a founding member and Vice Chair of Creative Capital Board and Senior Advisor to Women of Color in the Arts, former Association of Performing Arts Professionals board president, served on the National Council on the Arts at the bequest of President Clinton. and is a Life Director of the Fiesta Bowl.
She is the recipient of numerous awards including the 2023 Distinguished Award from The Broadway League, 2021 Arizona’s 48 Most Intriguing Women, 2021 City of Tempe Arts and Culture Community Impactor, 2020 National Coalition of 100 Black Women Education Legend, 2019 Valley Leadership Woman of the Year, 2019 ASU West Pioneer Award, National Society of Arts and Letters Medallion of Merit, Valle del Sol’s Mom of the Year, 2017 Halsey and Alice North Board Alumni Award, Association of Performing Arts Presenters’ Fan Taylor Award, Black Philanthropy Initiative Honor, The Broadway League’s Outstanding Presenter and Arizona’s Governor’s Arts Award. In 2012, The Arizona Republic recognized Colleen for Arizona’s 100th Anniversary as one of the individuals who had the greatest impact in the era.
Jennings-Roggensack has artistic, fiscal and administrative responsibility for the historic Frank Lloyd Wright designed ASU Gammage, ASU Kerr, with responsibility for Mountain America Stadium and Desert Financial Arena for non-athletic activities. She oversees the activation and transformation of Mountain America Stadium into a year-round hub of cultural activity as ASU 365 Community Union. In 2020, Colleen was also appointed by ASU President Michael Crow to co-lead the Advisory Council on African American Affairs.

Diane Jean-Mary

Diane Jean-Mary (she/her) is a cultural executive with a personal mission to shift society’s lens to preserve, protect, and invest in marginalized communities. Diane is Executive Director of Black Trustee Alliance, a nonprofit organization committed to advancing racial justice in the arts. In this role, Diane oversees all aspects of BTA’s growth and organizational development—building and activating the Black trustee community, developing tools for effective leadership, and publishing insights and guidelines to inform the field at large. 
A speaker at 100+ presentations, workshops, and retreats, Diane brings transformative discourse to the creative sector, exploring a range of topics such as the future of cultural experience, the makings of fandom and consumer activism, post-pandemic trends in corporate social responsibility, restorative capital and reparative justice, Black voices for the future of culture and creativity, and more. 
Prior to joining BTA, Diane served as a principal strategy consultant fueling organizational capacity in the areas of brand strategy, growth scaling, and social impact. In earlier roles, Diane headed up cultural agency LaPlaca Cohen as Partner & Chief Strategy Officer, influenced corporate strategy in a first-of-its-kind music streaming analytics and partnership development team at Sony Music Entertainment, and served as a Senior Management Consultant at Booz Allen Hamilton. 
Diane earned a B.A. in Economics and Latin American/Caribbean Studies from Columbia University, with a concentration in Film Studies. She holds professional certifications in Positive Psychology (University of Pennsylvania), International Business (Georgetown University) and Narrative Filmmaking (FAMU Film School of Prague).  
Outside of her work as a cultural leader, Diane maintains a life-long creative practice as a film writer and director. 
Diane is a strong believer in finding communities that help us flourish:  
Harvard Business School SVMP and MLT have given her the gift of peer leaders, entrepreneurs, and change-makers of color all striving for greatness. 
Eric Jordan Tennis, Team WRK, and OPEX Brooklyn have coached her to find strength in challenge, go after goals that scare her and have a hell of a good time while doing so. 
Ghetto Film School and FilmShop are her film families, nurturing her creative voice and providing accountability, critique, and support for her work.

Daniel Hemel

Daniel Hemel joined the New York University School of Law in June 2022 as a Professor of Law. His wide-ranging research explores topics in taxation, intellectual property, administrative and constitutional law, and nonprofit organizations. He has published more than fifty scholarly articles and essays in law reviews and economics journals, including in the Columbia Law ReviewNYU Law ReviewStanford Law ReviewUniversity of Chicago Law ReviewYale Law JournalJournal of Economic Perspectives, and National Tax Journal. His academic work has been cited by the U.S. Supreme Court, multiple federal courts of appeals, and the Presidential Commission on the Supreme Court of the United States.
In addition to his scholarly writing, Hemel has published dozens of essays and op-eds on tax policy, constitutional law, and current events in leading national newspapers, including the New York TimesWall Street Journal, and Washington Post. He has testified before Congress and the California State Assembly on tax topics, and he has assisted U.S. senators, House members, and state lawmakers in drafting tax legislation. He is a co-editor of the Journal of Legal Analysis, and he serves on the Board of Directors of the National Tax Association and the Environmental Law Institute.
Hemel graduated summa cum laude from Harvard College and earned an M.Phil with distinction in International Relations at University of Oxford, where he was a Marshall Scholar. He then earned his J.D. from Yale Law School, where he was editor-in-chief of the Yale Law Journal. After law school, he served as visiting counsel at the Joint Committee on Taxation and clerked for Judge Michael Boudin on the U.S. Court of Appeals for the First Circuit, Judge Sri Srinivasan on the U.S. Court of Appeals for the District of Columbia Circuit, and Associate Justice Elena Kagan on the U.S. Supreme Court. He has held visiting professorships at Harvard Law School and Stanford Law School, and he served for seven years on the University of Chicago faculty, where he was a Professor of Law and Ronald H. Coase Research Scholar.

Sam Gill

Sam Gill is the third president and CEO of the Doris Duke Charitable Foundation (DDCF), a New York-headquartered, national philanthropic organization that supports the performing arts, medical research, the environment, and child well-being. He also serves as president of several operating foundations that run under DDCF’s umbrella, including the Duke Farms Foundation, which operates a center for environmental stewardship in Hillsborough, N.J., and the Doris Duke Foundation for Islamic Art, which operates a museum for learning about the global cultures of Islamic art and design in Honolulu as well as a New York-based grants program with a related mission.  
Prior to joining DDCF in April 2021, Gill was senior vice president and chief program officer at the John S. and James L. Knight Foundation, where he oversaw more than $100 million in annual grant making across the foundation’s programs, in addition to managing Knight’s research and assessment portfolio and its grants administration function. Previously, he also served as vice president of Freedman Consulting, LLC. 
Gill also served on the board of the Philip and Patricia Frost Museum of Science in Miami and on the Commission on the Practice of Democratic Citizenship, a project of the American Academy of Arts and Sciences. He attended the University of Chicago and the University of Oxford, where he was a Rhodes Scholar. 

Miki Garcia

Miki Garciawas appointed Director of the Arizona State University Art Museum in December 2017. She was previously the Executive Director and Chief Curator of the Museum of Contemporary Art Santa Barbara from 2005-2017. At ASUAM, Garcia set a vision to center art and artists in the service of social good and community well-being and is working to reimagine how museums can be more accessible and equitable civic cultural organizations. Prior to this, she worked at the Public Art Fund, N.Y.; the Museum of Contemporary Art, San Diego; the Blanton Museum of Art at the University of Texas at Austin; and the San Antonio Museum of Art. She has completed numerous scholarly and professional publications and has taken part in juries and guest lectures, the most recent being Expo Chicago; School of the Art Institute of Chicago; Curatorial Leadership Summit, Armory Show; American Alliance of Museums; Artadia: The Fund for Art and Dialogue; Creative Capital and the National Endowment for the Arts. She currently sits on the Board of Trustees for the Association of Art Museum Directors; the Vassar College Frances Lehman Loeb Museum Leadership Council; and the Exhibition Committee for American Federation for the Arts. 

Carol Coletta

Carol Coletta is President and CEO of Memphis River Parks Partnership, a public-private partnership responsible for five miles of public property along the Mississippi River. Its mission is to work with and for the people of Memphis to trigger the transformative power of the river. She led a new riverfront concept plan, the renaming and redesign of two parks with confederate associations and a 5-mile bike-ped trail. Underway are master plans for two major parks and construction of Tom Lee Park, designed by Studio Gang and SCAPE, opening September, 2023. Built with 44% MWBE contractor participation, the park's new entrance is only six blocks from Tennessee's poorest zip code.

She came to the Partnership on loan from The Kresge Foundation where she was Senior Fellow in the American Cities Practice. She led the foundation's initiative, Reimagining the Civic Commons, a national effort to demonstrate that transformative public spaces can connect people of all backgrounds, cultivate trust, create more resilient communities, and generate greater value in neighborhoods nearby.

She previously served as VP of Community and National Initiatives for the Knight Foundation, a national foundation with deep local roots in 26 U.S. cities. She managed a portfolio of more than $50 million annually in grants and a team of 18 in eight offices across the country to drive success in cities. She was recruited to Knight to lead a new portfolio created from merging two departments. Her strategic focus at Knight was to understand how robust public life can accelerate talent, opportunity and engagement. To do that, she deployed grants, challenges, research, local leadership development, and convenings of professors, policymakers and practitioners. In particular, she has led a national inquiry into the value of economic integration on America’s cities and how to achieve it.

Carol led the start-up of ArtPlace, a public-private collaboration to accelerate creative placemaking in communities across the U.S. The collaboration included 13 leading foundations, eight federal agencies, and six of the nation’s largest banks.

She served as president/CEO of CEOs for Cities, a Chicago-based network of urban leaders from 45 of the nation’s top metro areas. She also led the Mayors' Institute on City Design, a collaboration of the National Endowment for the Arts, U.S. Conference of Mayors and American Architectural Foundation to help mayors tackle their thorniest civic design challenges. Carol created and hosted the public radio show, "Smart City."

Jim Bildner

Jim Bildner is the CEO of the Draper Richards Kaplan Foundation (www.drkfoundation.org), one of the largest venture philanthropy firms in the world. DRK has made more than 235 investments in early-stage non-profit and for-profit social enterprises working to solve complex societal issues including systemic poverty, food and water insecurity, access to healthcare and economic opportunities, sanitation, homelessness, criminal justice, social justice and climate change and adaptation strategies. In the aggregate, its portfolio organizations have directly impacted more than 400 million lives. He is also an Adjunct Lecturer in Public Policy at Harvard Kennedy School and a Senior Research Fellow at the Hauser Institute for Civil Society and the Center for Public Leadership at Harvard University. At the Kennedy School, his research interests include understanding the role of private capital in solving public problems, extending the capacity of foundations to solve complex societal issues and the sustainability of public and private systems when governments disinvest in these systems. At HKS, he teaches MLD 836, a foundational course on the role of for-profit and non-profit social enterprises in creating social impact and lasting impact when tackling complex societal issues.  
Among his many board affiliations, he is a trustee of The Kresge Foundation and chair of its Investment Committee. He serves on the boards of a number of non-profit organizations including Public Citizen Foundation, Education SuperHighway, OpenBiome, JUST Capital, The GroundTruth Project, Service Year Alliance, the Healthy Americas Foundation (National Alliance for Hispanic Health Foundation, and a number of boards of arts and culture institutions including the New Jersey Performing Arts Center, Dallas Symphony Association, Pérez Art Museum Miami, The Africa Center, and on the Board of Advisors of the Hopkins Center at Dartmouth College. He is a Trustee Emeritus at Case Western Reserve University, an Overseer Emeritus of the Boston Symphony, and an Emeritus Trustee of the board of the Lizard Island Research Foundation in Australia. He is a member of Young Presidents and a member of the Chief Executives Organization. 
In his board service, Mr. Bildner serves on the Investment Committees of boards with aggregate endowments in excess of $4 B as well as a member of numerous finance, investment, and/or audit committees of these boards.    
Mr. Bildner earned his AB from Dartmouth College, his MPA from Harvard, his J.D. from Case Western Reserve School of Law and an M.F.A. from Lesley University. He is a member of the Bar of the Commonwealth of Massachusetts. In 2008, Mr. Bildner was awarded the Dartmouth Alumni Award for service to the College and to his community. 

Rod Bigelow

Rod Bigelow has served as Executive Director of Crystal Bridges Museum of American Art since 2013, guiding all facets of the museum’s development and reflecting his more than 20 years of experience in management of arts and cultural institutions. He joined Crystal Bridges in 2010, serving as the deputy director of operations and administration, focusing on organizational and policy development as well as construction activities leading up to the museum’s opening in November 2011. In that role, he led Crystal Bridges’ strategic planning process, resulting in a comprehensive plan guiding the museum’s focus. During Bigelow’s tenure at Crystal Bridges, the museum has welcomed more than 6 million visitors. 
Prior to joining Crystal Bridges, Bigelow was Chief Operating Officer at the Toledo Museum of Art, where he implemented a federal grant program to increase funding for the museum’s sustainability projects, initiated collaboration with local non-profit organizations, and coordinated planning and pre-construction activities for a new contemporary gallery space. He was appointed Interim Executive Director at the Toledo Museum of Art in 2009. Bigelow previously served as director of administrative and financial services at The Art Institute of Seattle, where he oversaw financial aid, accounting, facilities, and retail activities. 
Bigelow is a board member of Triple Aught Foundation, the Art Bridges Foundation, and a member of the Association for Art Museum Directors (AAMD) and the America250 Arts & Culture Council and the External Advisory Group for the Atlanta University Center’s Art History + Curatorial Studies Collective.

Rehema Barber

Rehema C. Barber is the Director of Curatorial Affairs for the Kalamazoo Institute of Arts (KIA). Previously, Barber held positions at the Tarble Arts Center at Eastern Illinois University, the University of Illinois Urbana-Champaign, University of Memphis, The Amistad Center at the Wadsworth Atheneum Museum of Art, among others. She has participated in the Art Writing Workshop sponsored by the Andy Warhol Foundation Arts Writers Grant and AICA-USA, the Getty Leadership Institute, the Japan Foundation’s Curatorial Exchange Program, and was a 2001 Saint Louis Art Museum Romare Bearden Fellow. Notable exhibitions include Bare Walls, No Boundaries, Young Americans, Social Habitat: The Porch Project by Heather Hart, Painting Is Dead?!, a Dark Matter…, and In the Eye of the Beholder. For the KIA specifically, notable exhibitions included Yun-Fei Ji: Tale Tales of Scavenger, Africa Imagined: Reflections on Modern & Contemporary Art, and Unmasking Masculinity for the 21st Century, the latter of which was a collaboration between herself and Larry Ossei-Mensah. In 2020, Barber helped conceive of the reinstallation plan and theme for the KIA’s permanent collection and previously consulted for the Harvey B. Gantt Center and the Cincinnati Art Museum. Besides being an essayist for the Saint Louis Art Museum’s Shape of Abstraction catalogue, she has contributed to various publications such as The Commercial Appeal, Fiber Arts, International Review of African American Art, Number Magazine, and the Routledge Reader Series among other platforms. Barber holds a B.A. from Roosevelt University, an M.A. from the School of the Art Institute of Chicago, and a past certification in Elementary and Secondary Art Education from the University of Missouri, Saint Louis.

MORE ART
FOR MORE PEOPLE
IN MORE PLACES

Report Cover, designed with geometric shapes and diverse peoples eyes.

01

introduction

Remuseum’s mission is to help American museums matter to more people and thrive. A think tank focused on relevance, financial sustainability and governance, Remuseum periodically gathers museum leaders (directors and trustees) and others to discuss specific themes. 

In January 2025 Remuseum hosted such a convening in Austin, Texas, built around a simple question:

How might new modes of acquiring, owning, caring for, sharing, and dispersing of art help museums better utilize their collections for the benefit of the public, while simultaneously reducing the financial and environmental burdens posed by collection growth and care?

Our conversation in Austin started with a fact that is commonly understood by most museum leaders but too little studied: 
the number of objects in museums is growing as are the costs of maintaining them.

There is limited data on the total number of collection objects held by U.S. art museums. A 2018 survey by the Association of Art Museum Directors (AAMD) reported that their (roughly) 200 member museums (representing most of the country’s largest art museums) held over 16 million objects at that time.[1]

A consistent annual growth rate of 2% (which may be a conservative estimate [2]) implies that a number will double every 36 years. Applying that growth rate forward we estimate the collections of these same museums today to be at least 18 million objects in 2025, and we can infer that they would have held approximately 9 million objects in 1988. [3]

Museum Collections Growth

1988-2025

Bar chart showing the growth of museum collections from approximately 9 million objects in 1988 to 18 million objects in 2025, demonstrating consistent upward growth over 37 years


While there is little information on the size of collections, there has been even less research conducted on the costs of maintaining them. A 2002 report applied research from 1988 [4] to estimates of space devoted to art storage, with a formula supporting a rough estimate of the cost of storing 9 million objects in 1988 (based only on the cost of the square footage estimated to hold them) at just over $200 million. Based on a standard adjustment for 37 years of inflation, the equivalent cost in 2025 of maintaining those same museums’ collections would be about $1.1 billion.

Collection Growth = Cost Growth

Alternate Methods to Estimate Costs of Maintaining Collections
Museum Collection Cost Projections, 1988–2025

Multi-line graph comparing different methods for estimating museum collection maintenance costs from 1988-2025, showing costs ranging from $1.1 billion to $2.8 billion annually

This number does not include staffing and other indirect costs that collection-management requires, so it is almost certainly considerably lower than the actual cost posed by collections. An estimate made by a museum architect in the same period (1988) estimated the cost of maintaining an object that requires two square feet of storage to be $120 per year. In inflation-adjusted 2025 dollars, that would be approximately $312.[5] If you assume that only half of a museum’s collection requires that much space (and assume that the remaining half could be stored at no cost at all, which is unreasonably conservative but used here for the sake of argument[6]), the annual cost of maintaining 18 million objects would be $2.8 billion.

Neither of these estimates include staffing and other indirect costs that collection-management requires, so it is almost certainly considerably lower than the actual cost posed by collections. Remuseum knows of only one museum that has conducted thorough internal research to allocate not just direct costs but indirect costs to its collection.[7] This work requires a detailed breakdown of the staffing costs (from nearly every museum department) associated with the storing and maintaining of its collection. In 2018, that museum estimated the cost of maintaining its collection at $106 per object. Under that formula (adjusted for inflation), costs associated with storing, managing, displaying and adding to a base of 18 million objects would cost at least $2.4 billion in 2025.

Based on a rough estimate that the total operating expenses of these 200 museums may be about $4 billion, the costs of storing art represents somewhere between 28-70% of overall museum costs, with the more detailed research suggesting that the actual percentage falls on the higher end of that range. If that is true, it means that as much as half of the average art museum’s budget is devoted to storing and managing its permanent collection.

This does not, of course, include any estimation of the environmental cost – another indirect cost – of collection storage. The industry standards for storing art requires energy-intensive climate control systems, and general practices for art storage and shipping typically utilize a large quantity of single-use, non-recyclable, and even toxic products.

Every acquisition of a new work of art represents a commitment of future expenses to its storage and preservation. If we use as an example a typical museum with a collection of 10,000 objects that grows by 2% per year, the resulting 200 objects may impose a cost of as much as $25,000 per year. That cost, the equivalent of which is added to the museum’s annual expenses each year, would require an endowment of $500,000 to cover. Since museums almost never require such an endowment gift from donors who give them art, the ongoing commitments to the work represents a reallocation of that amount of the museum’s endowment for that purpose, making it unavailable for other purposes. 
For most museums, current patterns of collection growth represent a commitment of future dollars that could be otherwise used to support education and community outreach, research, free admission, or almost any other mission-based investment by the museum.

Against those costs, a very small percentage of museum collections is on view at any one time – estimates range from 4[8] to 10%[9] – and it is a percentage that has declined over time. Without changes in museum practices, it is a percentage that will continue to decline over time.


One Museum Takes
its Own Measure

SFMOMA logo

The San Francisco Museum of Modern Art (SFMOMA) is approaching its growing collection and art storage limitations with a focus on data and governance.

In 2016, SFMOMA opened its newly expanded building, adding over 100,000 square feet of gallery space. Combined with existing galleries, this brought the museum’s total exhibition space to 170,000 square feet for the display of artwork. Yet like most museums SFMOMA does not display more than 3% of the 52,000 works in its collection at any one time. The museum’s 12,000 square feet of storage at its downtown location and its 87,000 square feet of storage at its Collections Center in neighboring South San Franciso are largely at capacity, which has led the museum to lease supplemental off-site art storage which increases annually at a controlled rate. As a result, the percentage of SFMOMA’s annual budget devoted to storage and access costs is rising materially as more space is required for its growing collection.


To help address these issues, SFMOMA turned to its board-level Collections Committee, which advises on “the sustainability … development, refinement, use and relevancy of the collections in support of the museum’s mission and programmatic goals.” For the past ten years, the museum’s staff has partnered with the Collections Committee to develop priorities and policies related to collections care and access. This role has increasingly shifted toward addressing the museum’s limited storage capacity and advising on decisions around managing collection growth. The Collections Committee’s role complements, yet remains distinct from, the museum’s Accessions Committees, which are focused on reviewing and recommending new acquisitions. Together, this structure has uniquely positioned SFMOMA as a leader in confronting these issues head on. 

Museum staff and the Collections Committee have been evaluating the number of works acquired annually, and the amount of cubic feet required to store and access those works. Over the last 11 years, SFMOMA’s new accessions have required on average more than 8,000 cubic feet of new storage space each year. Recognizing that the space required to store and access new accessions is increasing – in part because the museum is acquiring a growing number of very large works – SFMOMA analyzes storage needs by tracking artwork sizes, from XXXS (needing less than 0.2 cubic feet of storage) all the way to XXXL (requiring more than 512 cubic feet of storage). As the museum continues to acquire very large works (XL and above), the average storage and access needs have increased from 5 cubic feet per work in 2018 to over 25 cubic feet per work during the 2023-2024 period. Although these XL-XXXL works represent a relatively small number of acquisitions, they now account for more than half of the storage requirements for new acquisitions, underscoring that object count alone does not represent the full measure of collections care costs for works entering the collection.


Because the challenges of responsibly displaying and growing a collection of contemporary art cannot be met only by increasing storage and gallery space, SFMOMA, under its Helen and Charles Schwab Director Christopher Bedford, is now developing strategies that will emphasize uses that do not require storage such as expanding loan networks, long term loans, and co-owning works.

Young couple enjoying Contemporary Art at SFMOMA while pushing around a stroller

Because there remain important reasons for museums to continue adding to their collections; and to store them responsibly; and to avoid selling them to fill budget gaps, Remuseum’s January 2025 gathering was structured not to oppose existing practices and standards but to explore creative ways to address them in new ways. 

Some exciting perspectives emerged, and we identified several new models of acquiring, owning, sharing, and monetizing the value of collections, all of which connect more people to more art in more places.

What also emerged were bold questions about some traditional elements of the museum business, including:

Is indefinite and permanent collecting financially and environmentally possible?
Do we really know what it costs to own and care for the objects we hold?

How could cross-museum collaboration (new modes of collecting and owning artwork together) solve these challenges?

To what degree does an aversion to risk (itself embodied in industry practices around collections) prevent innovation?

Can our public narrative on museums expand to support new models?

It is good that museums around the country are tackling some of these questions and finding success, and this report serves as a digest of examples shared at Remuseum’s convening. We hope they will be useful to other museums and inspire others to find and share their own solutions that help more art matter to more people in more places.

Finally, a few thanks are in order. First to Jorrit Britschgi, Executive Director of the Rubin Museum of Himalayan Art, for the report’s title. In a conversation preparing for Remuseum’s convening, Jorrit distilled the idea underlying all of these case studies (including his own) into a universal goal of sharing “more art for more people in more places.” This report would not have been possible without the contributions of Robbie Stennet and her consulting practice, The Margin Release Group. Passionate about innovation, museum missions and art, Robbie helped organize and manage our convening and then helped me compile this report from the work shared in Austin. Neither this report nor any of Remuseum’s work would be possible without its Project Manager, Evan McMahon. Remuseum was launched as a project of Crystal Bridges Museum of American Art and its Executive Director, Rod Bigelow, is a constant source of support and wise counsel. Our hosts in Austin were Remuseum patron David Booth and Heather Pesanti; a more formal recognition of their hospitality (in an inspiring setting) makes up the final section of this report.

Stephen Reily, Foudning Directore, Remusuem

02

museums 

without collections

Frist Art Museum Logo

Many museums grew out of personal or institutional collections, so it is easy to assume that being a museum means being a collector. But some museums are forging new pathways without permanent collections, instead rotating a series of high-impact, traveling exhibitions and/or loans through their spaces. Viewing itself as an American kunsthalle, Nashville’s Frist Art Museum has been pioneering this collection-less model since opening in 2001.

From Alexander McQueen and Picasso to Chicano print-making, Dorothea Lange and the arts of Japan, the Frist brings a variety of themes and materials from across the world home to the people of Tennessee. The potential benefits of this model? An operation less burdened by conservation costs, permanent collection storage and perpetual management of heritage materialsm, and one that can offer a wider range of art than is available to almost any museum defined by its legacy collection.

Changing its name from the Frist Center for the Visual Arts to the Frist Art Museum in 2018 reflected the public’s perception of the organization as a museum, despite its lack of holdings. This freedom from collections does come with the challenge of maintaining a continuous pace of exhibits, managing peaks of temporary resource usage and getting creative on how to engage the public between exhibits.

The Frist also faces the unavoidable question of whether to begin to collect. Is collecting the ultimate intention of any museum or might the kunsthalle model be a long-term option to reduce traditional fixed costs? One point noted by the Frist’s Director, Seth Feman: a new collection would benefit but also constrain the museum, which would then need to build its hiring, use of space, and exhibition program around a single area of art. Remaining collection-free allows the Frist to serve its public in whatever way it thinks best at the time.

The planned Las Vegas Museum of Art – another institution, like the Frist, sprouting in a fast-growing city without a traditional museum – is following a similar model. Rather than build or acquire a collection, the Las Vegas museum has entered into a long-term partnership with the Los Angeles County Museum of Art (LACMA) to borrow works (and curatorial expertise) from LACMA for the foreseeable future.

When museums began in the U.S., they had good reason to believe that acquiring objects was the only way to secure public access to great art. That is no longer the case, since museum collections have grown well beyond their ability to share it with the public. A greater need for many museums today is to find innovative ways to address unsustainable aspects of their own operations. In that context, being a museum without a collection is a model worth watching. It also reminds us that any museum’s success is defined more by the people it impacts than by the number of works in its basement.

Young man in a wheelchair enjoying art at the Frist Art Museum, alongside an older man standing a few feet away from him.

Art Omi Pavillions Logo

Even museums that experiment with new models of owning art still end up owning art. And prioritizing the ownership of art also characterizes collectors primarily in only one way: as potential donors of art that museums will own.[10] The Frist presents one model of a museum without a permanent collection, but what about a model that offers the benefits of a collection without the burdens of ownership (because it continues to be owned by collectors themselves?) Could this represent an alternate way to share art with the public?

One organization tackling this question is the Art Omi Pavilions @ Chatham, a campus of architect-designed pavilions set on nearly 200 hilltop acres in upstate New York, expected to open in 2026. The Art Omi Pavilions will offer visitors access to work from individual collections representing both the output of single artists and the more diverse holdings of private collectors. In both cases, the art remains owned by others, who fund the design and construction of the pavilion and commit to rotate the work over time.[11] Spared actual ownership of the work, the institution will manage the display, protection, visitor experience, and programming related to the art. The result offers meaningful benefits to art owners, the institution, and 
the public:

Collectors invest far less than they would if they created and endowed a private museum[12], yet get more control over whether, where, and how their art is exhibited than they would gain if they gave it to a public museum.

The Art Omi Pavilions presents a wide variety of art without having to own and store art that is not on view. Spared (most of) the capital costs required to build the pavilions (or operating costs required to store objects almost never on display), the institution can focus its resources on engaging the public with art.

The public enjoys deep views into the work of individual artists and the vision of multiple collectors.

The Art Omi Pavilions model offers a compelling alternative to both the traditional public museum and the single-contributor private museum, combining some of the best features of both.

Sprinkled across the landscape, artist-centered pavilions will be dedicated to artists like Alice Aycock, Torkwase Dyson, and Tadaaki Kuwayama and Rakuko Naito. These spaces strengthen long-term legacies for these artists, who can partner with an architect to manifest a specific vision for their work, allowing for various layers of study and interpretation, enjoyed by a rotating public over time.

At the other end of the spectrum are exhibition-style pavilions presenting work from a single collection. Partners in this work include internationally recognized contemporary art collectors Michael and Susan Hort and the Institute for Studies on Latin American Art (ISLAA), founded by Ariel Aisiks to preserve the legacies, work and archives of important Latin American artists. Both the Horts and ISLAA support other museums (the Horts through frequent loans to museums around the world, ISLAA through donations of art and support for curatorial positions and exhibitions around the U.S. and at its own galleries in Manhattan), but at the Art Omi Pavilions these partners will control the design of space and display of art from their collections while leaving operations and public engagement to Art Omi.

The Art Omi Pavilions will also include more fluid spaces like the Biennale Pavilion which will rotate 1- or 2-year temporary exhibitions curated against specific themes and concepts. A series of “Mini Pavilions” designed by the architecture firm SO – IL will offer a decidedly intimate experience with a rotation of single or smaller sets of artworks under one canopy-like roof.
Models like the Art Omi Pavilions remind us that the eternal pursuit of permanent collection growth by museums may not always represent the best solution for collectors, museums, or the public. There are certain benefits to museums owning art, just as there are other benefits when museums borrow art and present temporary/traveling exhibitions. The Art Omi Pavilions (and others that have applied this model of shared investments in long-term loans[13]) represent another way to bring more art to more people in more places, and one that more museum may want to consider adding to their operations.

Contemporary Art hung on the walls of the Art Omi Pavillions.

03

museums 

without Buildings

Rubin Logo

Buildings hold a central place in the traditional concept of a museum. From their origin, these temples of art have leaned heavily on the “temple” aspect of their identity, to such a degree that museums have themselves contributed to the concept of “starchitects” whose careers are established and perpetuated by the mark they often leave on museums. While buildings can support museum missions, they can also be an obstacle to them, whether from ever-growing operating costs, from forms of architecture and safeguards that have not always made the public feel welcome, or just the fact that many don’t have easy access to museum buildings. Yet many museums remain attached to the idea that a building is the best platform for fulfilling their mission.

The Rubin Museum of Himalayan Art therefore made headlines in 2024 when it closed its New York City home on West 17th Street to achieve its strategic priorities. The organization announced it would circulate its collection and the associated educational and programmatic content it had built up over the course of two decades as a “global” museum. Rather than reduce the museum’s ability to serve its mission fully, the bold move of separating the collection from its housing will expose Tibetan, Himalayan and Inner Asian art and culture to more people in more places. Given its unique focus – and the fact that the art of region the Rubin covers has limited global exposure and visibility – thinking about broader geographic reach seems particularly apt and adequate. 

While some are of the opinion that decoupling the collection from its spatial context means the organization can no longer be called a “museum”, the Rubin stresses it continues to operate as one.  The 2022 ICOM Museum definition in any case makes no reference to operating buildings as a constituting factor to be called a museum.  

On the spectrum of museum models, the Rubin is certainly an outlier, and one that challenges established norms by providing a new definition for what it means to be a museum in the 21st century. But it is perhaps also its radical rethinking (and risk-taking) that allows it to most impactfully achieve its mission. 

Not operating a building means that resources become available to expand geographical reach through partnerships with other partners – mostly museums. To give one example, the Rubin’s “Gateway to Himalayan Art” exhibition is currently traversing the United States. Built for flexibility and with an intention to help museums fill gaps, educational institutions and the public find an accessible doorway into the art and cultures of the Himalayan world, this project will have toured to 16+ venues until 2030. The project is also a long-term strategic investment (complemented by published and digital resources) of the sort that we often miss from museums that get caught up in the endless cycle of needing to drive on-site attendance with ever-changing content.

Another milestone collaboration was recently inaugurated: The Rubin’s acclaimed Tibetan Buddhist Shrine Room is now on long-term loan to the Brooklyn Museum of Art. This multi-year collaboration is beneficial for both partners for it allows the Brooklyn Museum to fill important gaps in the otherwise strong collection of Asian Art, and for the visitors, it provides rich context around the objects that tend to otherwise be focused on in their artistic and aesthetic dimension in traditional art museum contexts. For the Rubin, this partnership allows it to ensure public access, to retain institutional visibility, and share its collection and educational resources with the Brooklyn Museum’s more than 600,000 annual visitors.

Interior gallery space showing traditional Himalayan and Tibetan art installations

As a medium-size museum, not operating its own galleries also allows the Rubin to pursue other projects and partnerships, such as touring its interactive Mandala Lab in Europe (having been shown in public spaces in Bilbao, London, and recently at Milan’s Biblioteca degli Alberi Milano). Additionally, its collection sharing program supports other museums in better representing Tibetan and Himalayan art. These new types of partnerships include as the creation of the Itumbaha Museum in a monastery in Kathmandu with the Keshchandra Mahavihara Conservation Society, a partnership with the Bhutan Foundation to enable exchange between museum professionals in Bhutan and the Rubin, and educational collaborations with universities and the Metropolitan Museum of Art.

By foregoing the challenging dynamics of driving on-site attendance and associated revenue and programming habits and patterns, the Rubin can now also support artistic and scholarly ecosystems that at first glance one would traditionally not be seen as a core museum strategy. Its annually awarded Art Prize and a grants program help drive knowledge production, and support artists in their creative endeavors and their visibility.

The Rubin approach – its only immediate precedent was the decision of the Terra Foundation to close its Chicago museums and become a foundation that shares American art and makes grants to other institutions – shows how much opportunity exists to liberate collections and expand their impact. How might your museum imagine a life for its collections beyond the walls?

Traditional Tibetan Buddhist shrine room installation with ornate decorative elements, statues, and ritual objects arranged in an authentic temple setting

Photo Credit: Filip Wolak

04

Collections Owned by Multiple Museums

For art museums historically focused on the acquisition and preservation of objects, owning objects has often represented their highest value. Museums continue to reflect this emphasis in many ways. They build bigger buildings to exhibit more of their “permanent” collections. Their annual reports are dominated by a list of that year’s acquisitions and gifts of art. The process that accredits them focuses largely on the diligence with which they care for their collections. Individual museums have long worked to build and maintain prestige collections, expanding buildings, professional resources and funding to support bigger and more valuable stores of stuff over time.

The emphasis on the museum-as-its-collection comes (as the Introduction to this report documents) at a cost. From storage space, climate control technology and curatorial expertise to conservation skill, packing and tracking logistics, insurance and security, the complexity and financial expense of taking care of material culture is on the rise and threatening to deprive other mission-related work. These resource issues are heightened by unprecedented levels of environmental uncertainty and natural disaster risk as museums around the country are being forced to consider whether their collections are prepared to withstand flood, fire and other existential threats.

As museums consider how to keep up with the pace of their growing collections, the traditional answer of expanding funding and staff to cover increasing costs may simply not be enough. Some forward-thinking leaders are taking a different tack: questioning whether individualistic growth and permanence should remain the goal of any single museum.

“There is pride and power to be found in sharing,” says LA County Museum of Art’s (LACMA) Executive Director Michael Govan. A collaborative spirit that challenges the legacy ideal of the isolationist collecting museum is finding traction in the field as diverse sets of organizations embark on innovative models of acquisition, ownership and care . Not only can cross-museum partnership reduce costs and balance the impact of resource burdens but it can also open avenues to new audiences, programs and interpretative perspectives, maximizing mission impact for all organizations.

Under Govan’s leadership, LACMA has forged a series of partnerships with regional museums. In 2011 it co-acquired artwork and archives from the estate of Robert Mapplethorpe together with the Getty Museum, and in 2018 it launched a partnership with The Autry Museum of the American West to share collections and curatorial resources.

LACMA Logo

2 major cross-museum partnerships

2011

Getty Exterior

2011 co-acquired artwork and archives from the Robert Mapplethorpe estate with the Getty Museum

2016

Autry Exterior

Launched a collections- and curatorial-sharing partnership with The Autry Museum of the American West

LACMA Exterior
HAMMER Exterior
MOCA Exterior

In 2024, Los Angeles collectors Jarl and Pamela Mohn announced The Mohn Art Collective, a partnership under which nearly 300 works from their “Made in L.A.” collection of emerging regional artists would be co-owned by LACMA, the Hammer Museum and the Museum of Contemporary Art (LA MOCA)—a collective known as MAC3. The Mohns are funding and staff a building where the collection can be stored and seen (when it is not on display in one of the partner museums or on loan to others), and they have created an endowment that curators from all three museums will collectively use to continue adding to this shared collection.

MAC3 is unprecedented by combining shared ownership on such scale together with ongoing purchases, binding the three institutions into an ongoing partnership and ensuring that more of this work will be seen by more people, in perpetuity.

Changing models of ownership changes the ways that museums work together, with results we are only just beginning to understand. In the LA Arts Community Fire Relief Fund (created by a coalition of major arts organizations and launched by the Getty Foundation to support artists and art workers impacted by the Los Angeles fires of January 2025), MAC3 was a lead donor. The three museums took their next collective step in February 2024 at Frieze Los Angeles, where they jointly selected two works (by artists Edgard Arceneaux and Shaniqwa Jarvis) as the first new additions to the MAC3 collection. Collaboration has its own magnetism, and MAC3 is now attracting interest from artists and donors who want to add work to this model partnership.

Group photo of museum directors and curators from LACMA, Hammer Museum, and MOCA standing together, representing the collaborative leadership of the MAC3 partnership

From left: Michael Govan, Director, LACMA; Zoë Ryan, Director, The Hammer Museum; Chelsea Hadley, Director, MAC3; Jarl Mohn; Erin Cristovale, curator, The Hammer Museum; Clara Kim, Chief Curator & Director of Curatorial Affairs, MOCA; Johanna Burton, former Director, MOCA; and Rita Gonzalez, curator and Department Head of Contemporary Art, LACMA


FISK Logo
Crystal Bridges Logo

Another pioneering example of collection sharing (and how it benefits museums as well as the public) is the partnership between Fisk University and Crystal Bridges Museum of Art, which began in 2012 when Crystal Bridges acquired a 50% interest in the Alfred Stieglitz Collection (given to Fisk by Georgia O’Keeffe). The proceeds helped Fisk restore the art (and avoid having to consider deaccessioning it), which now rotates between the museums every two years, allowing it to be seen by more people than ever.

It has created a deeper degree of partnership between the two museums as well, including support for Fisk student internships at Crystal Bridges and current work on a joint publication about their shared collection, something that would not have been possible by Fisk without Crystal Bridges’ investment, or by Crystal Bridges without Fisk’s art.  Fisk has also gained capacity to focus on other components of its collections, including important work by Black artists like the university’s murals by modernist Aaron Douglas.

Rather than individual museums working to fund new acquisitions that they will store but rarely exhibit, partnered museums are able to plan collectively, borrowing not just art but complementary strengths; collectors and donors, in turn, can expand the impact of their gifts by knowing more curators are thinking about more ways to exhibit their art. Creating networks of museum partnerships can be especially powerful in regional geographies, allowing organizations, donors and artists to fuse resources for maximum public impact (and minimal environmental impact). Not only examples of collective ownership, such partnerships remind us that collaboration must be one of the next waves of innovation in a field that has often defined itself by individualism.

Crystal Bridges Exterior

Image courtesy of Safdie Architects


In many American cities, the photographic archives of artists, newspapers, and commercial photography studios are aging without resources or space for their preservation, yet they often represent great artistic achievement and new ways for communities to understand themselves. In Memphis, the Memphis Brooks Museum of Art, the city’s (and region’s) encyclopedic art museum, and the National Civil Rights Museum (NCRM) have recently partnered to preserve, document, and share the 75,000-photograph archive of the Hooks Brothers Studio, a studio opened by two African American brothers in 1907.

 Over the next seven decades, two generation of Hookses photographed great blues musicians, civil rights leaders, and everyday Memphians. These photographs are not only historically important but also aesthetically striking—strong enough to make a compelling case for including all four Hooks brothers in the canon of great American photographers.

A Memphis couple purchased the archive and is donating it to the two museums under a memorandum of understanding in which the donors retain intellectual property rights in the photographs for commercial use. The Brooks is undertaking the process of cataloguing and digitizing the images, sharing them with the NCRM, with the donors, and with the public. The two museums will jointly open a retrospective of the Hooks Brothers in 2026, which will be accompanied by a major scholarly catalogue.  

Shared ownership allows the two museums – one focused on art, the other on history – to approach the same body of work from different perspectives.  Rather than limiting interpretation to a single institutional lens, this partnership fosters broader engagement and a richer range of narratives.

Photography is particularly well suited for partnerships like these because it can be easily digitized. The original materials can be safely preserved and digital assets can be easily shared with a wider audience. The Brooks is already using digital images to plan traveling exhibitions that will display exhibition prints made specifically for that purpose, allowing for exposure to light without risking the original negatives or prints; this also allows the work to be shared with many kinds of institutions, like performing arts spaces, community centers, or schools, to which museums would ordinarily never lend art. In these ways, a shared ownership model grounded in the need to preserve art ends up being more about the public than about preservation. As the Brooks’ Executive Director Zoe Kahr told The New York Times, “we’ve shifted from prioritizing the object to prioritizing the community.”

05

Can the Value of Collections Support Museum Missions?

There are important reasons why museums do not treat their art as a financial asset, which collectively earned them an exception to general accounting rules (perhaps the only such exception for any American industry) that allows them to exclude the value of art from their balance sheets[14]. This exception took hold in 1993[15] and was grounded in the complications of updating art appraisals annually and in the fact that museums hold art for the public’s benefit and not for financial gain.

As we have seen, the growth of collections, and the not-very flexible norms and policies with which museums treat them, now generate a set of growing costs along with their many benefits. For several decades, policies that govern most American art museums have restricted the reasons for which museums may sell art and the ways in which they can use the proceeds: namely, only to buy more art, which ensures that funds invested in art will always remain invested in art, offering little or no relief to the growing costs of growing collections.

Those costs, and the lack of easily available options, has exerted pressure on museum operations and resulted in many of the innovations described above: innovations in the ways that museums acquire, own, and share art. It should not be a surprise that it has also increased attention on other ways to release the pressure from ever-growing collections by releasing some of the value in them: seeking innovations in the ways that museums tap the value of their collections for other mission-related expenses.

Direct Care of Collections

Because policies governing deaccessioning by the largest American art museums is primarily overseen by the AAMD, the first and most important such change was a 2022 modification of that policy by the AAMD itself, which now allows the proceeds from deaccessioning art to be used for both purchasing art and for providing “direct care of collections,” conforming AAMD’s policies to the policy changes made by the AAM in 1994 and FASB in 2019. The result is that proceeds from the sale of art are now supplementing many art museum operating budgets in ways that they did not before.

The AAMD’s definition of “direct care”[16] was carefully negotiated while remaining broad enough for different museums to interpret and apply it in different ways. One respected art museum acknowledges in its tax filings that it is now funding 10-15% of its operating costs under its definition of “direct care.” Others express concern that allocating more than a very small amount of their budgets to direct care would violate the amended policy and/or subject them to severe penalties. This may represent a result that the AAMD sought, allowing individual museums and boards to adopt policies within its guidelines (and consistent with donor restrictions, if any). Perhaps because they are accustomed to more specific rules regarding deaccessioning (and very strict enforcement combined with negative public attention), some museums express concern that the lack of clearer guidance may advantage those that are willing to push the limits of the new rule and disadvantage those that are trying to comply strictly with the policy.

Before addressing proposed exceptions to the rule, it is worth noting that museums choose to adhere to these policies, which are not imposed by law. As for the FASB policy, it provides a safe harbor that allows museums to avoid an annual valuation of their collections for audit purposes. Since the rule’s creation, however, valuation techniques for every kind of asset have grown in sophistication and decreased in expense (and the number of other entities that regularly update the value of collections, for purposes of insuring them or lending against them, have grown greatly), and museums could always choose to place the value of their collections on their balance sheets (even without changing any other policies regarding regarding the use of proceeds from deaccessioning), thus avoiding FASB oversight over their deaccessioning policies.[17] That would still leave them under the accrediting standards of the AAM and/or the policies of the AAMD, both of which are voluntary member organizations. Aside from professional standards, museums are ultimately limited by their own policies; the binding intent of donors who gave them artworks or other assets; and the laws of their states and the U.S.

The “Ellis Rule”

Even when museums sell art to other museums, current policies require that the proceeds be used to purchase other art (or support its direct care) even though the artwork that has been sold remains in a public collection and available to public view. If the funds used to purchase the art were unrestricted in their use, this effectively doubles the burden (or benefit, depending on how you look at it) of the existing policies by restricting twice as much money in art as was restricted before.[18] From an economic perspective, it is not clear how such a transaction – in effect, an exchange of assets between two similar public institutions – constitutes a “deaccessioning” if it is also consistent with donor intent and applicable law.

A leading arts consultant, Adrian Ellis, has in fact advocated for an exception to the current policies in the case of a sale between museums.[19] As he states it: 

“A museum selling a work should ensure that the institution or individual to which or whom the work is sold commit in some binding form to equal or higher conservational standards and equal or higher public access to the work in question. Subject to that condition being met, the museum should be able to exercise appropriate discretion with respect to how it spends or invests the proceeds of the sale, and specifically, should not be required to use it solely for the acquisition or conservation of art.”
— Adrian Ellis, AEA Consulting

It is easier to apply this proposed rule to situations where the buying museums are using unrestricted funds to purchase the selling museum’s artwork (and simply trading an unrestricted asset for a restricted asset). In situations where the buying museum is using funds restricted for acquisition to purchase an artwork whose sale would be subject to current policies on deaccessioning, the policy could include a provision that the proceeds be restricted in other ways, whether used as long-term assets (See “Assets for Assets” below) or for direct care. Current rules on deaccessioning allow museums to sell to (almost) any buyer at any price, and often send work to private collections and even outside the U.S.

The “Ellis Rule” would presumably lower the purchase price for such sales (given the reduced market of buyers), imposing a sacrifice on the selling museum in exchange for ensuring that the artwork remains available to the public, a core benefit of the policies on deaccessioning to begin with.
Ellis’ proposal has been referenced and supported[20] by others, including museum leader and influencer Nina Simon, who has endorsed the idea of “new rules – rules that put the public trust, not objects, first.”[21] Simon points to other examples of public institutions that have found new “ways to manage their assets AND serve the public trust.” A policy that expands public access to assets held in trust by American nonprofits – and helps those nonprofits better fulfill their missions – is hard to criticize out of hand.

Trusting Governance and The Law

Museums have radically changed their missions from the time when policies on deaccessioning were created. Once centered on object-preservation, museum missions are now almost uniformly centered on public engagement.[22] These changes were made and approved by the people ultimately responsible for the museum’s legal and fiduciary obligations: their boards. 

It is perfectly understandable that a field would develop and enforce policies grounded in the field’s missions at the time they were created. Museums now operate under policies that were developed when they were object-centered. As the bodies that directly govern museums (their boards) modify their missions (and modify them quite dramatically), it would be also be reasonable to propose that the policies governing their institutions be modified to reflect their new missions and the ways that they are choosing to measure their success.

One version of this argument is made by Daniel Weiss, former President & CEO of the Metropolitan Museum of Art, in his book, Why the Museum Matters.[23] Weiss writes that critics of revising policies on deaccessioning

Museum leaders and boards are trusted with the widest range of decisions regarding their institutions, within limits set by federal and state law and (often) under guidelines proposed by the policies and accreditation standards of the American Alliance of Museums (AAM) and AAMD. It may be that the only policy that is fully removed from control by board governance is the policy on deaccessioning. As museums face increasing financial challenges and balance a devotion to objects with a devotion to public engagement, Weiss asks the not-unreasonable question why museums should not (constrained by many legal and procedural limitations) be allowed to determine the fate of their own collections.

Assets for Assets

Viewing accessioned artwork as a form of long-term capital serving the museum’s mission, others have suggested a way to loosen current policies consistent with that perspective, one that sees many objects in storage (but certainly not all) as assets that do not serve the museum’s mission. In the words of Glenn Lowry, longtime director of the Museum of Modern Art, “an object in public space or even in private space is better than an object in storage space.” Lowry described a modification of the policy that would allow the proceeds from deaccessioning – one long-term asset – to be exchanged for another long-term asset in a recent interview with fellow museum director Heidi Zuckerman: 

Lowry takes the view that art has more life when it is seen, whether in a public institution or in a house. And museum assets are best used in service of museum missions.

A principal reason for rules governing deaccessioning is to protect donor intent, the stated or presumed desire of collectors who donate works of art to a museum that those works remain in the museum’s collection. As elsewhere, museums have great flexibility in this area, and can solicit gifts of art on terms that give the museum (on the donor’s terms) control over the object’s future. Donors could explicitly grant the museum permission to sell the work and use the proceeds for any purpose consistent with their mission, and some museums are beginning to ask their donors to do so. Even donors who want to see their art utilized by a museum they love (and to enjoy the generous tax deductions available for such gifts) may prefer granting the museum freedom to use its assets as it thinks best in the future.

Legal Questions

Sometimes policies developed and enforced by trade associations implicate legal issues. A forthcoming article in the Yale Law Journal presents the possibility that federal antitrust law might apply to existing policies on deaccessioning. Against the assumption that antitrust violations always enrich monopolists, New York University Professor Daniel Francis (in “Post-Profit Antitrust”) argues that unprofitable trade practices may also represent restraints on trade subject to federal law. Francis argues that the AAMD’s policy on deaccessioning may represent a ”mission-motivated, but harmful” policy of horizontal combination that can be found to violate the Sherman Act. In Francis’ words, “The AAMD’s policy does not appear to be profit-driven, but it is a collective restraint on sales instituted by a significant group of market participants, likely to reduce output and increase prices. Its stated justification – protection of ‘relationships between museums, donors and the public’ [30] – would not be cognizable in antitrust analysis.” [31]

“The AAMD’s policy does not appear to be profit-driven, but it is a collective restraint on sales instituted by a significant group of market participants, likely to reduce output and increase prices. Its stated justification – protection of ‘relationships between museums, donors and the public’ – would not be cognizable in antitrust analysis.”
— Daniel Francis

One way of looking at the AAMD policy shift and proposals described above is to recognize that requiring museums to preserve their ever-growing collections in perpetuity, without being able to access the value of the collections themselves, may be too great a cost for museums to bear. Other examples shared in this report, representing innovations in acquiring, owning and sharing art, represent one way to alleviate these burdens on museum missions. Releasing sales proceeds for other uses, or treating a sale of art to another museum as something other than a deaccessioning; or allowing institutional boards (regulated by law) to determine how to use such proceeds, may represent others. If museums and museums associations do not explore ways to balance policies favoring objects with policies favoring both public engagement and institutional sustainability, they will likely continue facing encouragement (as in the positions described above, and otherwise) to modify the policies themselves.

Generating Revenue from Collections and Collecting

While art museums have articulated a clear line between their work and the commercialism of for-profit art galleries, this distinction was less clear in the early decades of American art museums, and it is becoming less clear today. In the past, many major museums made money by selling art by artists that might be in museum collections and even by leasing art from their own collections. Respected museums like the Museum of Modern Art and others ran sale/lease galleries, supporting their mission (and a growing base of collectors) by monetizing their curatorial expertise and collections.[32]

As museum associations developed professional standards frowning on such commercial activity, the art market itself exploded, together with the role that for-profit art galleries play in the life of the museum. A field that articulates many norms disfavoring commercialism now allows art galleries and their own profit motive to permeate the field.[33] Art galleries increasingly help organize and fund museum exhibitions [34], and they often offer for sale artworks exhibited on museum walls. Galleries also play an increasingly important role in shaping the development of museum collections, including by requiring collectors to give work by in-demand artists to museums in exchange for acquiring such work for their own collections. 

For their part, commercial galleries now act more like museums themselves, and a member of the public might find it difficult to distinguish between visiting a global mega-gallery like Pace, Gagosian, Hauser & Wirth and David Zwirner (which offer free admission and use their profits to subsidize exhibitions, restaurants, publications, libraries, and gift shops) and visiting a non-profit museum. 

Museums themselves have also found ways to promote market economics within their current standards. Curators regularly advise donors on their own acquisitions, without any promise that their collections will ever benefit the museum. Trustees can use early information on museum exhibitions and acquisitions as a guide for their own collecting, knowing that museum investment in an artist’s career is a reliable sign that the value of the artist’s work will later increase.

In this context, are there opportunities for museum to capture (and recapture) some of the value they have ceded to the for-profit marketplace without threatening their integrity and public trust? 

Museums have long charged fees to organize and share exhibitions with other museums, but such work almost never generates a profit. In the early 2000s, the Museum of Fine Arts Boston and Bellagio Gallery of Fine Art in Las Vegas (itself a partnership of the Bellagio resort and casino with a division of the Pace Gallery, then known as PaceWildenstein), was criticized by many for threatening museum standards while exposing hundreds of thousands of casino visitors to great art and earning the museum millions of dollars.[35]
Museums have always engaged in mission-related businesses with the goal of earning a profit, including restaurants, gift shops and facility rentals, and they are increasingly looking for ways to leverage their assets in mission-related ways. If the division between “church” (the museum) and “state” (the market) is greater in articulation than in reality, and the biggest asset of most museums now lies in their collections, should museums consider borrowing lessons from for-profit businesses to share and even trade in art?

As noted above, many museums sold or leased art directly to individuals and businesses until the recent past. Several museums already operate art fairs, earning a commission from leasing space and the sale of art by local, regional and national artists. Is it possible to imagine a museum establishing a separate, for-profit entity to trade in the value of art, including art from its collection? The museum could deaccession works to this subsidiary, which could rely on museum expertise to manage the sale of works in the secondary market, which often operates through partnerships between galleries, auction houses, and art advisors.

If museums can find new ways to generate net income by sharing more art with more people in more places, they will also have found more ways for their collections to support the museum’s mission.

Can the Value of Collections Support Museum Missions?

In this context, one museum is exploring ways to use the process of collection management to generate revenue to offset the museum’s (and the collection’s) many costs. The Toledo Museum of Art (TMA) has substantial funds available to acquire art. As a result, it often participates in sales at major auction houses but also often finds itself losing out to higher bidders willing to pay more than the TMA. 

Auction houses seek guarantors to offset their own risk in attracting consignors and to share the risk of uncertain results. Given that the TMA is already using its own expertise to establish the price it would be willing to pay for a given artwork, it has begun offering guarantees at that level for works it wants to acquire for its own collection. If the work sells below or at that level, the TMA acquires an artwork it wants at a price it has concluded is a fair use of its resources. If the works sells above that price, the TMA shares in the benefits through a guarantee fee paid by the auction house. In the strong art market of the last few years, without having offered the guarantee, the TMA would have lost out on several acquisitions and had nothing to show for it. In the same market, but with guarantees in place, the TMA still loses out on the acquisitions it wanted but can nevertheless generate fees from the outcome. When market conditions align, the museum’s cost center built around collection management and expertise becomes a profit center subsidizing those same mission-critical functions.

As other museums now explore their own capacity to follow the TMA by making auction guarantees, Levine is currently exploring other ways that a museum can responsibly engage in collection-related transactions more recently viewed as the domain of the market.

06

A Landscape for Innovation: 
Paradox Cove

A place where art and nature inspire new ways of thinking, Paradox Cove is the Austin home of David Booth and Heather Pesanti. David Booth, a renowned entrepreneur, founded Dimensional Fund Advisors in 1981 and remains its Executive Chairman. A great benefactor of the two universities that shaped him (the University of Kansas and the University of Chicago), he is an art collector and patron who serves on the Board of the Museum of Modern Art and inspired and funded the development of Remuseum. Heather Pesanti is a curator with a distinguished record of creating exhibitions and publications at both the Albright-Knox Gallery (now the Buffalo AKG Art Museum) and The Contemporary Austin. She now serves as the Curator and a Vice President at Dimensional Fund Advisors, where she oversees a global art collection across 15 offices worldwide. She is a Trustee of the Chinati Foundation and serves on advisory committees at the Museum of Modern Art, the Guggenheim Museum, and the Harry Ransom Center.

About Paradox Cove, David Booth has said, “I want the property to be welcoming. . . . A desire to create joy and a sense of openness work together. [And] the art in my collection ties into my business philosophy: simple ideas, well executed.”[36]

Remuseum has joined David Booth and Heather Pesanti in hosting two convenings at Paradox Cove for museum leaders. The case studies in this report were shared and discussed at a convening in January 2025.

Warmed by their hospitality and inspired by art in this extraordinary setting, museum directors and trustees have found time and connections to embrace uncertainty and possibility together, seeking new answers and ways to support each other and the field.

Photo by Casey Dunn

[1]  “Art Museums By the Numbers 2018.” Association of Art Museum Directors. https://aamd.org/our-members/from-the-field/art-museums-by-the-numbers-2018  

[2] Robin Pogrebin. “Clean House to Survive? Museums Confront Their Crowded Basements.” The New York Times, March 12, 2019. https://www.nytimes.com/interactive/2019/03/10/arts/museum-art-quiz.html 

[3] An estimate of 9 million objects in 1988 is also consistent with one of the few studies on museum collections, which placed the number of objects in all American art museums at 13 million in 1988. Since the roughly 200 museums in the AAMD include museums (like the Metropolitan Museum of Art) with some of the largest collections in the U.S., it seems possible that they represent a majority of that number (9/13 is 70%). If these 200 museums represented a smaller percentage, it would mean only that the growth rate in museum collections has been greater than 2%, which would pose even more serious concerns about the future.

[4] Ann Stone. “Treasures in the Basement An Analysis of Collection Utilization in Art Museums” Rand Corporation. 2002. https://www.rand.org/pubs/rgs_dissertations/RGSD160.html

[5]  Gretchen G. Bank, “Determining the Cost: Architect George Hartman’s Formula,” Museum News, Vol. 66(5), 1988, p. 74.

[6] Any estimate of the costs of maintaining collections needs to take into account the great variation in cost between types of objects, including the fact that works on paper can be stacked and stored at far less expense than paintings or sculpture. Some leaders in fact contend that the important role of works on paper in major museum collections means that the growing costs of collecting do not impose an unsustainable cost. For that reason, we have assigned a zero cost to 50% of the collections under this formula. Other evidence suggests that the role of very large objects, and those that impose highly specific maintenance costs, would imply that this framework is conservative, especially for museums that collect contemporary art. 

[7] This major American museum undertook a thorough internal analysis that identified all activities related to its permanent collection (under categories that included acquisition, deaccessioning, direct care, conservation, lending, and display) and all departments supporting those activities, and then evaluated all direct and indirect collection-related costs from each department. 

[8]  See Footnote #2.

[9] “Objects in museum storage in more danger than you think.” International Centre for the Study of the Preservation and Restoration of Cultural Property. https://www.iccrom.org/news/objects-museum-storage-more-danger-you-think 

[10]  The majority of art museum acquisitions come from donations. “Art Museums By the Numbers 2018.” Association of Art Museum Directors. https://cms.aamd.org/sites/default/files/document/Art%20Museums%20by%20the%20Numbers%202018.pdf 

[11]  The actual cost-sharing formulas is not identical to each partnership, but in general: the art sponsor  funds 75% of the cost to design and construct a new pavilion, and Art Omi Pavilions covers 25% of the cost of design and construction and all costs of land, shared facilities, and infrastructure (roads, utilities, etc.).  The art sponsor commits to rotating 25% of the art on display annually and Art Omi Pavilions provides some storage space to help the sponsor meet that commitment.

[12]  Private museums have increased in the 21st Century as collectors seek alternative (and tax-advantaged ways to ensure their art will be seen by the public. “Increasing Number of Private Museums Stir Debate in Art World.” Philanthropy News Digest, April 8, 2008.  https://philanthropynewsdigest.org/news/increasing-number-of-private-museums-stir-debate-in-art-world

[13] The Massachusetts Museum of Contemporary Art (MASS MoCA) has long offered other model of non-ownership partnerships, including the long-term loan of 105 wall drawings from the Sol Lewitt Estate and the partnership between the Hall Art Foundation and artist Anselm Kiefer to renovate a building for the “quasi-permanent” display of Kiefer works from the Hall’s collection.

[14] The Financial Accounting Standards Board (FASB) allows museums to exclude the value of their collections from their audited balance sheet if they are held for the benefit of the public, preserved, and subject to a policy that restricts the use of proceeds from their sale to acquisition of new artwork and/or the direct care of existing collections. The policy requires that museums disclose their policy for the use of deaccessioned funds. FASB’s policy was modified in 2019 to include “direct care,” aligning it with the longstanding policies of the accrediting body of American art museums, the Association of American Museums (AAM).  FASB Topic 958: https://www.fasb.org/page/document?pdf=ASU_2019-03.pdf&title=ACCOUNTING%20STANDARDS%20UPDATE%202019-03%E2%80%94NOT-FOR-PROFIT%20ENTITIES%20(TOPIC%20958):%20UPDATING%20THE%20DEFINITION%20OF%20COLLECTIONS

[15] Paragraph 11 of FASB Statement of Financial Accounting Standards No. 116: https://storage.fasb.org/aop_FAS116.pdf 

[16] The new rule, number 25 in Professional Practices, reads as follows:

Funds received from the disposal of a deaccessioned work of art including any earnings and appreciation thereon, may be used only for the acquisition of works of art in a manner consistent with the museum’s policy on the use of restricted acquisition funds or for direct care of works of art. Direct care for purposes of this section means the direct costs associated with the storage or preservation of works of art. Such direct costs include for example those for (i) conservation and restoration treatments (including packing and transportation for such conservation or restoration) and (ii) materials required for storage of all classifications of works of art, such as, acid-free paper, folders, matboard, frames, mounts, and digital media migration. Funds received from the disposal of a deaccessioned work of art shall not be used for operations or capital expenses except as provided above. Direct care does not include (a) salaries of staff or (b) costs incurred for the sole purpose of temporary exhibition display.

“Membership of AAMD Approves Change to Deaccessioning Rule, Bringing Policy in Line with American Alliance of Museums (AAM) and Financial Accounting Standards Board (FASB).” Association of Art Museum Directors. September 30, 2022. https://aamd.org/for-the-media/press-release/membership-of-aamd-approves-change-to-deaccessioning-rule-bringing 

[17] The J. Paul Getty Trust and the Broad Art Foundation, for example, both include the value of their collections on their financial statements.

[18]  The source of the funds used to purchase artwork should not otherwise change the logic of this argument. If this rule replaced existing AAMD and FASB rules regarding deaccessioning, what would matter most is whether the artwork remains in public ownership and available for public viewing. If funds restricted to purchasing art were used to purchase art, the restriction would be honored by the purchase; if the funds were unrestricted, they should not impose a restriction on the selling museum just because the art it sold had restrictions, assuming those restrictions would be honored by the buying museum. 

[19] Aside from the modifications in AAM and AAMD policy this rule would require, it might also require a modification of FASB policies, unless FASB agreed that the restrictions imposed by the “Ellis Rule” satisfied its rationale for leaving the art off the museum’s balance sheet to begin with.

[20] Donn Zaratesky. “Where were we (again)? (UPDATED).” The Art Law Blog, January 4, 2010. https://theartlawblog.blogspot.com/2010/01/where-were-we-again.html 

[21]  Nina Simon. “Instead of Selling Objects, Build Public Trust.” Museum 2.0, January 8, 2018. https://museumtwo.blogspot.com/2018/01/instead-of-selling-objects-build-public.html. In some ways, the “Ellis Rule” does put the object first, or at least prioritizes the object and its public ownership over the institution that owns it.

[22] “Museum Missions and Transparency.” Remuseum. https://remuseum.org/research-report-1-museum-missions-and-transparency/ 

[23] Daniel Weiss. Why The Museum Matters, Yale University Press. 2022, pp. 115, 116.

[24] Robin Pogrebin. “Facing Deficit, Met Considers Selling Art to Help Pay the Bills.” The New York Times, February 5, 2021. https://www.nytimes.com/2021/02/05/arts/design/met-museum-considers-selling-art.html 

[25] Some might question whether university boards, which have fiduciary obligations over an entire institution and not just its museum, might feel the same responsibility as a museum board to the sanctity of its collection and mission. There is widespread concern about (and a few examples of) universities forcing their museums to sell art in order to pay the university’s bills. 

[26]  If the AAMD did as Weiss proposes, the Metropolitan would still face the accounting rules imposed by the FASB. Interestingly, the change in the FASB’s policy was influenced by then-Chairman of the Metropolitan, C. Douglas Dillon, who contended that it was not practicable for the Met to account for its entire collection. As noted above, the decades since, innovation in valuation techniques (now enhanced by artificial intelligence) make it far easier to generate accurate and real-time valuations of almost any combination of assets, and the Met could choose to avoid the terms of the FASB’s safe harbor by including the value of its permanent collection (of approximately 1.5 million objects) on its audited balance sheet.

[27] University of California Professor Michael O’Hare uses the following example in a 2015 article: After using estimates of actual valuations of other museum collection to extrapolate a value of the Art Institute of Chicago’s art collection between $26 and $43 billion, he notes that selling objects constituting even 1% of that value (at least $260 million) could easily endow free admission to the museum, forever. The current admission fee at the Art Institute of Chicago ranges from $26 (for students, teens, and seniors) to $32 (for adults). Michael O’Hare. “Museums Can Change – Will They?.” Democracy No. 36 (Spring 2015). https://democracyjournal.org/magazine/36/museums-can-changewill-they/ 

[28] Heidi Zuckerman, host, About Art, episode 169, “Glenn Lowry”, June 3, 2025. https://podcasts.apple.com/us/podcast/169-glenn-lowry/id1493074491?i=1000710977822 

[29] Lowry’s argument, reinforced by Remuseum’s own research indicating that 90% of America’s 200 largest art museums now center the public (rather than the object) in their mission statements, reflects on that reality without taking a position on whether one mission is better than another. For most museums it simply represents a balance between missions, and many museums do still focus singularly on important missions of object preservation and research. Policies on the use of proceeds from deaccessioning long predated the AAM’s accreditation process and the change in FASB policies, and it can be assumed that most boards would continue to leave them in place. 

[30]  “AAMD Statement on Sanction of Berkshire Museum and La Salle University Art Museum” Association of Art Museum Directors. May 25, 2018. https://aamd.org/for-the-media/press-release/aamd-statement-on-sanction-of-berkshire-museum-and-la-salle-university  

[31] Daniel Francis. “Post-Profit Antitrust,” NYU Law and Economics Research Paper No. 25-11. Yale Law Journal volume 135 (forthcoming), pp. 22-23. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5278760

[32] MoMA’s long history with commercial art activities, including art advisory services, is well documented in Prof. Natasha Degen’s article in Artnet “Museums Must Adapt to Survive. There’s a Right Way and a Wrong Way.” https://news.artnet.com/art-world/new-museum-models-op-ed-2498208. Degen contrasts commercialism in service to the museum’s core mission with commercialism that erodes it.

[33] Sebastian Smee. “First the megadealers conquered the artworld. Next up, museums.” The Washington Post, September 22, 2023. https://www.washingtonpost.com/style/interactive/2023/art-galleries-dealers-museums-power/

[34] Zachary Small and Julia Halperin. “This Spring, One Mega-Dealer Dominates N.Y.C. Museums.” The New York Times, April 27, 2025. https://www.nytimes.com/2025/04/27/arts/design/hauser-and-wirth-nyc-museum-shows.html

[35] Dan Glaister. “Boston museum under fire for ‘renting’ Monets to Las Vegas casino gallery.” The Guardian, February 16, 2004. https://www.theguardian.com/world/2004/feb/16/usa.highereducation. The Phillips Collection and the Museum of Contemporary Art San Diego also partnered with the Bellagio Gallery.

[36] David Booth and Heather Pesanti. Paradox Cove, self-published. 2022, pp. 24-26.