Commentary on Research Report #2: ACCESS, SCALE & MARKET SHARE
Founding Director Stephen Reily shares his thoughts on Remuseum’s Research Report, Access, Scale & Market Share
Remuseum’s first research report clarified the need for more publicly available information about museums. In our second research report, we have gathered and presented some of that data, and with it a number of questions.
No conclusions? No, and intentionally so. The goal of Remuseum’s research is not to provide answers but to help inform the questions that museum leaders (both staff leaders and board leaders) are already asking themselves. These questions are currently hard to answer, mostly because there is not enough information to answer them. They include:
- What is the right amount to charge (if anything) for museum admission?
- Should our museum invest in a bigger building?
- What would it take to increase museum attendance from the museum’s own community or region?
What is Remuseum?
Remuseum is a museum think tank seeking to promote innovation among art museums across the United States. Remuseum does this work through research, convenings, and catalytic support for innovators among museum leaders (directors, educators, curators, and trustees). With a focus on relevance, governance, and financial sustainability, Remuseum supports new ways for museums to sustain and fulfill their missions, almost all of which are now centered on the public.
Inspired and funded by entrepreneur and arts patron David Booth (with additional support from the Ford Foundation and the Draper Richards Kaplan Foundation), and powered by the disruptive spirit of Crystal Bridges Museum of American Art (and the Art Bridges Foundation), Remuseum is led by entrepreneur and innovative museum director Stephen Reily.